Educational institutions must ensure that they nurture prospective students who are considering them, so that these prospects become students. Most solutions which handle ongoing nurturing, however, can fail to keep things relevant. Relating communication to what each individual prospect may care about most is important. Doing this manually would require a large team dedicated to tracking and communicating with each guest on your website.
An advanced digital solution, however, can look at the habits of prospective students. It can take into account how they interact with content to generate a profile on that prospect. This ensures that they get messages that most closely match what things they’re looking into.
SimplyCast presents the Ad Conversion and Nurturing Use Case. This is a complete solution for following up on and developing relationships with prospects driven to your website through the university's advertising.
This solution leverages a combination of profile building, multi-channel marketing, and dynamic visibility. It uses these to give each prospective student the information they’re most likely to care about, and in doing so. By customizing and personalizing email marketing, you ensure they stay engaged and don’t drop off. This directly benefits your lead conversion process and allows you to improve your conversion rate.
Benefits of an External Nurturing Solution
The most crucial part of sending out mass outreach to prospective students is ensuring they’ll care about what they see. Using tracking, tags, and labeling, you can identify quality leads quickly, and begin the process of engaging them. Because of this unique prospect profiling, you can include conditional segments in marketing copy that only show them relevant information.
SimplyCast foresaw the need for institutions to ensure prospects are reached out to in a way that matters to them. Personalizing copy will ensure that they stay invested with what the institution has to offer.
As part of ensuring prospective students are nurtured, there are several key steps:
Step 1: Managing contacts
Keeping track of new prospects when they engage with your advertising copy lets you create a profile on that contact. This profile allows them to then be grouped and managed based on recorded information. This can include where they’re from, disciplines of interest, and anything else you might want to examine.
Step 2: Customizing Outreach
Based on the profile that’s created for prospective students, marketing copy can be uniquely adjusted. These adjustments allow you to direct prospective students to see the most relevant information. That customized display of information will in turn help increase conversions. This is because it will highlight the information the prospect was looking up.
Step 3: Multi-channel communication
Customizing and personalizing messaging isn’t the only crucial factor. Making use of multiple channels can also ensure prospects see the most important things. SMS messages can be used to send reminders of key dates such as campus visits. Phone calls can go out ahead of deadlines, and emails can be used for more generalized ongoing communication.
Step 4: Dynamic interactions
In addition to all the above, the way prospects interact with messages can expand their profile. For example, a prospect could click a link in an email to learn more about a field of study. This link click would mark them on their profile as being interested in that field of study.
It could also lead to a specific follow up. You might start by sending them more info about that field and seeing if they interact with that as well. After that, perhaps they could receive another email offering an open house event or a course audit opportunity. By setting rules and templating content, you can create a system that can automatically react to prospect actions.
This greatly assists your sales team or recruiters, and helps get information in the right hands regarding products or services.
So there you have it, the 4 core ways to set up and ensure prospective students are well nurtured.
The solution utilizes a highly adaptable and personalized technology. Our in-house marketing automation tool incorporates Forms, Email, SMS, Voice Broadcasting, Landing Pages, and CRM software to build this solution.
We have you covered when it comes to scaling and security. SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server. The messages you transmit are completely encrypted.
Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.
Most importantly, we have a 99.5% minimum uptime. With our solution, you can have feel more confident of your messaging.
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works. Let them know you’re looking at OUC022, Ad Conversion and Nurturing when your demo begins.
Request a demo by clicking the button below. Let us show you how our solution can help convert website visitors to students with a single click.