Improve How You Manage Press Releases with a Digital Solution

Improve How You Manage Press Releases with a Digital Solution

marketing automationcommunicationengagementpress release automation
Press Release Manager

The process of creating and distributing press releases can present challenges regarding time management and efficiency. It takes time to organize all of the relevant information, which takes away from the press release writing schedule. Communicating updates and other information is important, but can be a struggle to handle completely manually. This is where an automated system is introduced. A digital solution can take on the time-consuming tasks such as press release request management, and collecting feedback from clients. Automating these tasks frees up additional time for creating the press release posts, allowing companies to increase the volume that they are writing. 

SimplyCast presents the idea of a Press Release Manager use case, an automated solution designed to simplify how press releases are requested, processed, and communicated. This solution makes use of digital form technology, automated communications, and tracking pipelines. These businesses have an opportunity to improve their system by implementing our digital tools, and letting automation streamline the process. Why not make the organizational side of press releases much more efficient for everyone involved? We have a simple 3 step solution that can help your company achieve this goal. 

The Process 

The Press Release Manager solution is a great tool to help media relations companies clear up their schedule for writing, streamline the release process, and use gathered feedback to improve future drafts. SimplyCast anticipated the need for a system like this, capable of improving how companies manage their press releases. Here is a brief breakdown of each step in our solution, and the great improvements it can add to the press release process. 

Step 1- Simplify Requests 

The first step of this process is for a digital form to be created, which allows customers to submit all of the details of their press release request. This can include information such as the timeline required for the press release to be completed. There are other services that can be requested in the form along with the press releases, like photoshoots or media relations. 

Step 2- Manage Clients 

It is important to know the status of the requests that clients submit, to stay on top of the work and ensure the deadlines are met. These requests can be tracked through a centralized pipeline that shows which press releases need feedback, and which are ready for the next stage of writing or editing. Clients can be kept up to date throughout the process with key details being shared with them. This ensures that they know what is happening with their press release, and when new content is available for them to review. 

Step 3- Receive Feedback 

Once a draft version of the press release has been completed, a templated message can be sent to the client that will gather their feedback. This is a crucial tool that will help writers improve their future work, and make sure the client is completely satisfied with the job being done. By using an automated message, companies are ensuring that key critique is received. Once the feedback form has been submitted, the press release writer will be notified automatically. The tracking pipeline will note this change, and adjust the status from awaiting feedback, to an active stage. 


Why SimplyCast? 

That’s the summary of what it takes to create an organized press release management solution and it’s only scratching the surface of what is possible when it comes to using digital technology to improve how businesses request their press releases. 

The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be tweaked or altered to meet the exact needs of every institution. 

Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them. 

Most importantly, we have a 99.5% minimum uptime. With our solution, you can have peace of mind.  


Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works. 

Simply request a demo by clicking the button below and let us show you how our solution can help you manage your press release management strategy more efficiently. 

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