Best of Marketing Automation: Advice from Don Draper

Best of Marketing Automation: Advice from Don Draper

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Best Of Marketing Automation

Another week, another list of important marketing automation posts that we feel need another life.

Our content team produces so much valuable content each week, that there is a great chance that some people are missing it. There is so much to do each day, that if you blink, blog posts, articles and more just come and go.

That's why each weekend, we are going to start revisiting content that we feel is still highly valuable for you.

Everything from email marketing, SMS marketing and more. If it has to do with marketing automation, you can be sure we have covered it in the past.

So please enjoy Weekend at SimplyCast and let us know if you have any questions.

1. Email Statistics To Share With Your Friends

Even email marketers need some cool numbers to impress their friends with. Check out these interesting stats that Email Marketing Reports posted. Thanks for crunching the numbers for everyone Mark. If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations of the USA and European Union combined.

2. Time Delays and Time Filters

Last week, Dave bought a truck. Dave's dealership uses the 360 Automation Manager to organize and automate their customer communications. Dave told the saleswoman he preferred to be contacted by SMS for updates and notifications. A week after his big purchase, he received a follow-up SMS message reminding him of the contact information for the dealership in case he needed anything.

3. Starting an Email Marketing Campaign: The Do's and Don'ts

One of the most critical and often overlooked tactics is to assume that your email marketing campaign is self-sufficient and self-sustaining. Just like any other strategy, it needs to be babied, cared for and maintained. Leaving it be may work in the beginning, but without supervision, you'll lose all of the ground you've gained.

4. What in the World is Tumblr? Should I be on it?

Tumblr is a mircoblogging site that allows users to post quick posts, photos, links, video, audio and slideshows. Mircoblogging is blogging in shortened form. Similar to Tweets, microblogs are generally different from social media sites but have the same modus operandi.

5. Break Up Your Email Marketing Routine

Whether it is at work, in a relationship or even what you eat for lunch, everyone at some point falls into a rut. Before you know it you are just going through the motions while weeks or months pass before you even realize it. The same can happen with your email marketing efforts. When was the last time you actually thought about what you put in your emails?

6. Email Marketing Campaign Tips: Why Never CC Your Entire List

Though we all don't like to admit it, we've all done this. Even with a benign email that is unnecessarily sent to the entire list like confirming a meeting; that's not only a time waster but clogs up everyone's inbox with crap. Here are the reasons to never, ever CC your entire email list.

7. The Best Advice of the Year from Don Draper

Don Draper asks what a product is, never what it isn't. Whatever it is that you're pushing in your email, fax or SMS marketing campaigns – a product, service, promotion or a call-to-action – is just what it is.

8. Why You Should Not Forget About Email Marketing

Just like with any new technology, people fall in love with what is top of mind and trendy. This is social media and everything that comes with it. Now social media is not going anywhere but it certainly is what the "cool kids" are using to try and grow business and dominate the world.

9. How to Ensure Your Text is Read, Not Deleted

The single fastest growing and most successful form of marketing today is SMS (or text message marketing). SMS snatched up the most opens, views and forwards from veteran marketing strategies including emails and faxes.

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