Marketing Mini Myth: Mobile Optimization is Only Important for Teens

Industry Solutions using Marketing Automation

Email Marketing | Personalize and Customize Your Messages

1 min read

We all know that teens and millennials use mobile devices. So, it makes sense that your emails to them should be optimized for mobile devices.

However, this age group isn't the only one that uses mobile devices.

Did you know that 22 percent of seniors use tablets and 28 percent use cellphones?

If you're not optimizing all of your emails for mobile, you are missing a large part of your older audience that also uses mobile devices.

The solution?

Optimize all of your emails for mobile. This way, you ensure that all your emails are read by all of your contacts regardless of their age or the device they are using.

Making your emails mobile-friendly doesn't have to be a difficult task. Limiting the number of images you use and using a shorter subject line are two quick tips that improve your mobile optimization. Images take a lot of data to load on mobile and where it's a small screen, long subject lines get cut off.

You can also use a platform that can optimize your emails for you.

SimplyCast's email editor allows for quick and easy optimization of emails for mobile devices. With SimplyCast, to optimize your emails for mobile devices all you need to do is click a button. Then, your emails will automatically be resized depending on the device your user opens it on. This ensure your email isn't cut off or distorted when opened on a mobile device.

Sign up for a 14-day free trial and see for yourself!


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