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Marketing Mini Myth: No One Reads Marketing Emails These Days

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Sending marketing emails is not a fruitless venture. In fact, 60 percent of marketers think email marketing does, or will, produce a positive ROI.

These marketers are far from wrong.

Email marketing is one of the most profitable marketing strategies with an ROI of $44.25 for every dollar spent on email marketing technology. That's an ROI of  about 4,300 percent!

Still not convinced that people actually read marketing emails?

As a direct result of a marketing email, over 65 percent of consumers have made a purchase. This makes marketing emails an effective method to boost purchases and increase revenue. Marketing emails have the power and capability to encourage recipients to make a purchase because these recipients actually want to receive these emails.

Marketing emails have the power and capability to encourage recipients to make a purchase because these recipients actually want to receive these emails. 95 percent of people who opt-in for emails from brands and companies find the messages they receive useful and helpful.

By utilizing email marketing technology, you are providing readers with the messages they want, increasing your ROI, and increasing your sales. Email technology allows you to create dynamic content. This type of content is able to appeal to your email subscribers on a personal level because it is based on their interactions with your site and your previous communications.

Interested in what else email marketing technology can do for you? Visit this page and find out.

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