No matter the product, marketing is essential to its longevity.
You may think that your product is so great it will just sell itself. And that may be true, to a certain extent. But, even products as popular as the iPhone need marketing.
Did you know that in the span of five months, Apple spent $42 million on ads for the iPhone 6?
Even though Apple is a popular, well-known name they still need to market their products. Marketing all of the iPhone and iPad technologies has cost Apple over $1 billion.
This just goes to prove that even the most popular brands need marketing. But it doesn't mean that you need to spend billions of dollars in order to have an effective marketing strategy for your product.
Luckily, there are tools available to help you communicate with potential customers, track your website traffic, and maintain your social media presence.
Marketing automation allows you to automate some of your marketing and communication strategies, allowing you to save time and resources and focus more on one-to-one interactions. This increases customer engagement and builds brand loyalty.
If you'd like to learn more about marketing automation, visit this page.