1 min read
Marketing Mini Myth: Using Marketing Automation Means You Have to Hire More Staff
Getting started with marketing automation can seem like a daunting task with all the new technology and terminology needed to learn. Although there is a setup period that can take some time to adjust to, marketing automation doesn't really affect your team's workload, it actually lessens it.
There's a myth that if you want to use marketing automation then you need to hire a bunch of people to manage it. This is simply not the case.
The whole point of marketing automation is that it boosts your efficiency without adding extra work. 90 percent of businesses that use marketing automation say that they did not need to hire more people to use it.
This means that businesses were able to include marketing automation in their marketing strategy and boost their client engagement without adding much work to your day-to-day tasks. In fact, marketing automation has the opposite effect. 74 percent of marketers say that one of the biggest benefits of automation is the amount of time it saves.
So, not only will you not have to hire staff, marketing automation will also free up your existing staff to work on more pressing matters like one-on-one time with clients.
If you're looking to increase your client engagement, provide personalized information, and save valuable time, a marketing automation platform might be the solution you're looking for.
Sign up for a 14-day free trial and see what automation can do for you and your business!