Are you marketing your museum online? With more and more people turning to the Internet for information about attractions and tourism, online marketing is critical to your marketing strategy.
Here are some common online marketing mistakes. Make sure you're not making these mistakes to ensure your patrons are engaged and you're increasing new visitors.
Mistake #1: Not tracking online traffic
Chances are you have a website. This is a great first step to engaging potential visitors online. Through your site, interested parties can get a glimpse of the experience you offer and see if it would be something they are interested in.
However, if you are not monitoring your website's traffic then you are missing out on valuable data. Web tracking software allows you to see how visitors are interacting with your site overall and on an individual basis. This allows you to know what aspects of your sites are engaging and which aspects need to be optimized. It also allows you to track individual engagement so you can personalize communications with each web visitor.
Mistake #2: Not having a social media presence
A strong social media presence is of utmost importance when it comes to a solid online marketing strategy. Social media sites like Facebook and Twitter allow for you to converse with followers. If you aren't present on these sites then you are missing a chance to connect with potential visitors and patrons through a new medium.
When sharing information on social media, it is important that you do so in a fun and engaging way. Try sharing photos of certain displays, interesting history facts, and special promotions to have people coming back to your pages time and time again.
Mistake #3: Not keeping patrons up to date
Your patrons want to be kept in the loop. Are you providing them with a monthly update email? Or SMS messages about upcoming events? Doing things like this will boost patron engagement and increase traffic to your museum for events.
Regular email newsletters maintain interest with your gallery. Consider including coupons and discounts, featured exhibits, or upcoming events to see open rates increase.
Mistake #4: Not using marketing automation
Marketing automation allows you to communicate personally with each patron automatically. Your patrons are engaged, your social media presence is maintained, your website is monitored, and more. If you'd like to see what marketing automation can do for your museum, sign up for a free 14-day trial.
