Nightclub Marketing: Key Advice On How To Promote a Nightclub

Ryan Cook
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Posted on:
Sun, Jul 13, 2014
Reading Time:
6 minutes
Categories:
Bars & Nightclubs, Blog, Marketing Automation
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Promoting a nightclub can be tricky. If you send too many mass messages people get annoyed. If you send too few people wonder why no one told them about the event. Word of mouth is the best way to spread awareness and promote. Use social media to promote. You want people to follow you on social media and promote your nightclub for you. Make it worth customers' while to follow you on Facebook. Then engage them and make them want to stay. It's not really hard to decide what to do with social media accounts if you look at other nightclubs' pages and emulate. There are tons of successful social media pages you can model from. However, here are some pointers that should give you a clearer idea of how to promote a nightclub successfully.

1. Target and Promote for Your Specific Audience

You might have events starring different kinds of music, or targeting a different customer group, but who do you want to be in your club on a more frequent basis? What kind of music do you plan to play normally? Are you a dance club or a laid back bar? Maybe a rooftop lounge? Do you want to attract the young crowd or focus on an older customer base? These are things you should know before you begin using a social media account for your nightclub. How you decide on your strategy is up to you, but make sure you have this information first. You also want a regular customer base who can like, follow or otherwise subscribe to your page.

2. Brand Your Nightclub Social Media Page

You want to have specific features to make your page appealing. Have your profile picture be your brand name or logo, and then your cover photo be a great shot of something awesome about your club. Keep your about section short and to the point, but not devoid of information. Tell visitors who you are, what kind of music you typically play, and what kind of scene you promote. That will tell them what to expect when they arrive, and also let them decide if they're interested. Have content that promotes upcoming events at your nightclub, follow-up content about how awesome the night before was, and encouraging messages that promote repeat visitors. Much of this can be automated to give you more time to improve your club. However, you want to be sure you actually respond to messages and post some of your own.

3. Share Photos from Events at Your Nightclub and Promote the Experience

Sharing photos from Instagram and other sites of your parties and events will help appeal to a customer base that wants to be part of the scene. Promote those events by sharing pictures and video. You can also snap those pictures with your mobile mid-party, allowing people who are on the fence to jump in because it looks like a good time. It seems small, but it can help a lot.

4. Promote Contests for Your Nightclub and Change the Theme

Photo contests, costume contests, even contests for the best memory of your nightclub are sure to be popular contests that will create an engaged community with the desire to keep coming back. Also, provide the opportunity to win free stuff. Contests are also a good way to promote events, because who doesn't like to win free tickets, drinks, and more? Like-gate contests are also a good idea. These are promotions that require persons to like your page to enter the contest, and are the lowest barrier to entry. This will get more people on your feed, looking for chances to win and seeing the other promotions your nightclub offers to them. Once someone enters your contest, it will show up on their friends' news feeds, and therefore expose you to a multitude of other potential customers. These contests will help you optimize your promotions and allow them to reach peak visibility.

5. Create Buzz for Your Nightclub Events with Social Media Trends

Issue press releases, other promotions and news documentation online, as well as posting hashtags and associated images, sharing posts, and more. You have the potential to show up on trending lists on social media, appearing on the sidebars of every single page of that social media network. This is something to go after for big events, raising the hype and offering deals that can be shared on social media. At the very least, you'll have people from your area and beyond coming in just to see your nightclub.

6. Do Surveys and Do Them Often

Keeping your finger on the pulse of your patrons is essential. You need to know what's going on if patrons suddenly start going to a different nightclub. What's different? What is that nightclub doing differently, and how can you promote so that you draw the attention back in your favor? You need to get to know your audience so you can detect the change when they start to prefer something different. Knowing  what your customers want helps you improve your marketing and your nightclub.

7. Track What People are Saying About You

You have to be responsible for checking up on the buzz surrounding you online. What are people saying? Reinforce the positive comments and look into the negative ones. Respond to them. Ask for customers' ideas on fixing the problem. This will show customers that you being proactive and taking their input. Work on what needs fixing and politely counter the comments that are untrue. Post about what you're doing to fix negative aspects. Customers will see your extra effort and reward it. Always work on improving your nightclub.

8. Maintain an opt-in email mailing list

While paper advertisements and word of mouth will help, keeping an opt-in email list is infinitely useful. From event promotions to newsletters, to calls for volunteers, you can promote virtually any event your nightclub has, as well as communicate important dates and specials to customers. It allows you to promote, market, and communicate quickly and effectively. A nightclub mailing list is potentially one of the most important tools you can use to promote, and the opt-in is important to be sure that you comply with spam laws.

These are just a few ideas to promote a nightclub effectively through social media. There are dozens of how-to guides, so never stop looking and never stop learning. Your promotion partners and your nightclub will thank you. The return on investment for staying up to date with the most effective tools and promoting wisely is immeasurable. The benefit to your nightclub is potentially endless. Social media isn't the only way to promote a nightclub. Check out our marketing automation page to see what it can do for you, as well as our custom tailored page for marketing bar and nightclub establishments.

 

 


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