How to Start Nurturing Leads Using Product Information

How to Start Nurturing Leads Using Product Information

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Many companies make information about their products downloadable online. The process that shares this information has the potential to open the door to an opportunity – a chance to learn out more about the people who download that information and to establish a relationship with them. SimplyCast offers the Product Information Nurturing Use Case, a solution designed to make it easier for companies to identify the leads who are looking into their products and creating an opportunity for future communications with them. The more a company knows about their leads and interested parties, the better they can improve engagement, ensuring better communication by personalizing the messages they send using automation. 

By implementing a communication technology solution that includes digital forms, dynamic messaging, and an effective information process, companies can streamline and improve how they manage information and leverage it to learn more. This automated solution helps resolve challenges like making information easily accessible, identifying leads who are interested in a product, and leveraging that interest to target communications. We have identified the 3 steps needed to use a digital communication solution and help companies address these challenges. 

The Automated Solution 

SimplyCast anticipated the need for an improved method of accessing product information. By leveraging a simple a straightforward use case built around gathering information and acting on it, companies can implement a wide scope of new sales strategies. This solution is completely customizable to fit any organization’s specific needs and make the best use of the resources available. We have identified the key steps to use the Company Announcements use case and have broken each one down for you in this blog. 

Step 1- Form On-ramps 

Documents and information about products can be made accessible by those who fill out a form with a few key details which can then be recorded and used for future outreach. To ensure regulations and best practices are followed, these forms can also include a chance for leads to opt in to further outreach about the product and related offerings. 

Step 2- Interest Identification 

When leads interact with links and messages and when they visit pages on your website, these interactions can be tracked and recorded. These tracked interactions can trigger messages to send, change future communications, and even notify salespeople to reach out. 

Step 3- Product Messages 

When the form that starts the process is filled out, a message containing the requested information can be sent to them automatically. These emails can include links to related and relevant offerings or other information that creates an opportunity to create better lead profiles. 

Why SimplyCast? 

That’s the core of what it takes to create a digital solution that improves lead nurturing by leveraging product information request processes, and it’s only scratching the surface of what is possible when it comes to using automated technology to companies to operate smoothly. 

The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be tweaked or altered to meet the exact needs of every institution. 

Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them. 

Most importantly, we have a 99.5% minimum uptime. With our solution, you can have peace of mind.  


Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works. Let them know you’re looking at UC0000098, Product Information Nurturing when your demo begins. 

Simply request a demo by clicking the button below and let us show you how our solution can help you manage your organization's company announcements more effectively. 

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