2 min read
Marketing Automation Outsourcing: Where to Start
When it comes to marketing automation, or even digital marketing in general, it can be difficult to know exactly where to start. Due to the vastness of the Internet, there are many resources that may offer diametrically opposing opinions. Given that there is no one-size-fits-all strategy for what you want to accomplish, you may end up overextending your time or resources in the pursuit of the perfect marketing campaign when you could take advantage of marketing automation outsourcing.
The idea of outsourcing marketing efforts for small-to-medium organizations is a concept that is quickly gaining traction as the digital realm has exploded with new technologies and platforms that allow for complex tasks to be completed simply and instantly. Given that you likely have a very specific idea of how you want your campaign to be run, how can giving another party the proverbial keys to your business benefit you?
Through marketing automation outsourcing, you can take advantage of a team that knows the ins and outs of the automation platform of your choice, allowing you to spend more time focusing on running a successful business while all of your marketing efforts are delegated. You can still exert exact control over the scope and content of your advertising without actually needing to take the time to create any of it or even learn how to use the platform.
The SaaS model is currently enjoying a golden age, so this sort of managed service is highly valuable for those who want to take advantage of the latest technologies without being distracted from other responsibilities. With digital and content marketing taken entirely out of the day-to-day equation, you are able to focus more on building strong relationships with customers and clients.
Within the scope of marketing automation, this means that you will have access to any and all platform upgrades as soon as they become available, which will only add additional resources to your toolkit. As you are being supported by employees from the software company, they can make recommendations as to how most effectively to use new and under-utilized features to create a stronger presence, as well as refine and optimize campaigns until they are perfect for your needs.
Last, but certainly not least, when you run a campaign by yourself you may have questions about how to optimize and improve the experience in the future based on your report information. By outsourcing your marketing efforts, you gain access to the collective knowledge of the product's staff and can leverage their experience using the service for your own business. Outsourcing your marketing efforts in this way gives you a finer amount of control and flexibility in the communications you send because you can rely on the experts to be able to best translate your ideal campaign into their platform as effortlessly as you establishing the initial communication with them.
Outsourcing your marketing efforts in this way gives you a finer amount of control and flexibility in the communications you send because you can rely on the experts to be able to best translate your ideal campaign into their platform as effortlessly as you establishing the initial communication with them.
SimplyCast's new service, Hands-Free, allows you to take advantage of our employees and software to create marketing campaigns as unique as your business, with no additional time commitment. You can find out more about this initiative and marketing automation outsourcing on the Hands-Free product page.