Universities and other alumni associations are looking for a better way to reach out to their alumni in an engaging way, to gather donations, discuss events, and other purposes. It is important to highlight the services and benefits that these associations offer, ensure donation requests are well timed, keep track of alumni needs, and send personalized engaging messages. All these factors are tricky to organize and maintain completely manually, while keeping the attention of the alumni they are contacting. This is where SimplyCast’s Personalized Alumni Communication use case comes in handy.
This system makes use of personalized engagement automation to ensure alumni are kept up to date on events on campus and help encourage and gather donations. Since this solution uses a centralized platform, universities can import their own list of alumni and manage their communications easily from there. Any communication that is held will be logged for further use if needed, so staff don’t have to worry about manually tracking all the information that comes along with outreach. Each person plays a role in keeping the system running smoothly. The primary users for this use case are alumni and their associations.
How to Run the Automated System
These associations want to reach out in a more personal way, to improve their overall engagement with alumni, and improve their relationships. Manually contacting individuals with all the necessary information, while also making sure to keep the personalized approach can be challenging, which is why we created the automated solution. Streamlining the alumni communication process comes with many benefits including a welcome email containing several helpful services, transparency in donation requests, and consistent updates on opportunities. We have identified the four key steps and who will complete each one, to share with you in this blog.
Step 1- Administrator
The process begins with the association building their alumni database. They may want to include information such as alumnus’s names, contact details, and interests in services such as career alerts or seminars. The automated solution will use this central database to automatically pull information from and personalize messages, so all the administrative staff has to do is ensure that it is kept up to date.
Step 2- Administrator
Creating message templates is the next step, so they can be personalized to the alumni receiving them. Whatever method of communication works best for each alum can be selected as a method of contact. These templates can also be customized with visual elements to grab more attention. Subgroups can also be created to send out messages for specific degrees, classes, etc.
Step 3- Alumni
This is where the personalized messages will start sending to alum. Some engagement methods include buttons within emails that lead to signup forms, SMS messaging, and specialized messaging based on interests. They will receive and engage with these messages in whatever way works best for them.
Step 4- Administrator
The solution will track who didn’t respond to or open any messages and share this information with administrators. This allows them to decide on improvements for the messaging templates or create follow-up messages to try to engage further.
That’s the core of what it takes to create a personalized alumni communication solution, and it’s only scratching the surface of what is possible when it comes to using digital technology to help improve outreach methods.
The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be tweaked or altered to meet the exact needs of every institution.
Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.
Most importantly, we have a 99.5% minimum uptime. With our solution, you can have peace of mind.
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works. Let them know you’re looking at OUC025, Personalized Alumni Communication, when your demo begins.
Simply request a demo by clicking the button below and let us show you how our solution can help you manage your alumni outreach methods more effectively