One of the top marketing stories of late has to be Pinterest releasing a new analytics tool. Finally, we can all track and analyze all those pins.
After the announcement, the blogging community and social mediasphere went crazy as this was easily one of the most wanted and anticipated additions to the social image-sharing site.
Finally, a way for marketers to track the progress of their pins just like they do for Facebook, Twitter, email marketing and so many other forms of marketing.
In a nutshell, Pinterest Web Analytics allows pinners to see which pins are getting the most clicks and repins in the context of what people are pinning beside them. The release also features impressions and reach graph that allows you to see how many people are pinning from your website, viewing your pins and clicking through to the content.
For anyone hooked on Pinterest, this is a dream come true. If you want to learn more about Pinterest release straight from the source, check out the Pinterest Blog.
Like we just mentioned, tracking your marketing is a major part of a marketer's overall strategy and now Pinterest can be added to the daily number crunching.
For those doing the pinning for a company, you now have data to take to the boss who may think it is just a place for posting pictures of food or clothes. Now the power of Pinterest will be quantifiable for everyone.
So if you're leveraging Pinterest for marketing, this new tool is definitely worth digging into. Best of all, it's free and available to anyone with a verified business account.
SimplyCast has a Pinterest page that we invite you to check out and follow. While focusing mostly on marketing and our company culture, we do like to have some fun.
Do you use Pinterest for your company? How have the results been? Have you checked out the free web analytics yet?