The PrimeTime Sports Conference took place over the past few days in Toronto, and SimplyCast was excited to attend the event. The venue was filled with key members in the sports industry and hosted a number of engaging speeches and presentations.
TSN hockey sportscaster Gord Miller interviewed Gary Bettman, the commissioner of the NHL, who gave his own unique perspective on the sports industry. Discussion at the conference revolved around the importance of developing strong corporate partnerships between sports teams and companies. Sponsorship allows a small team to gain the opportunities they require and is beneficial for both the team and the sponsor.
One of the themes on Monday was "the business of sports: meeting the challenges of a competitive market," a theme which we focus on with the SimplyCast 360 sports marketing solution. SimplyCast 360 allows you to connect with each of your fans in a personal, meaningful way to help keep them engaged.
Another current sports industry issue which received attention was the organization, promotion, and hosting of important sports events. Automation software is useful when planning events to help attract guests, send invitations and reminders, keep information organized, sell tickets and promote the event.
On Tuesday, the presentations focused on issues affecting sports leagues and associations, such as how to effectively build your brand. It is important to have a strong online presence for your sports brand, including social media, as well as an organic offline presence with fans. Social media, email, and text messaging also fit in with the conference's theme of using new media to generate sales of tickets and merchandise, promote contests and engage fans.
We had a great time at the sports conference and it gave us a deeper understanding of the current challenges and opportunities for the sports industry. Sports marketing and promotion is just one facet of this exciting, complex and growing industry.
The SimplyCast 360 sports marketing solution helps you to provide a fun, interactive fan experience through targeted marketing and communication campaigns. With our all-in-one solution, you can easily create and send messages through email, text messaging, voicemail and social media. You can send game-day reminders, merchandise coupons, in-game contests, player updates and more, efficiently and automatically.
What do you think is the greatest challenge facing the sports industry today? Let us know in the comments below!