When you're a business owner, every day brings with it a flurry of new things to do. Time is a limited resource, so it's difficult to ensure that you're able to get everything you want done in a day, even if you have a great team. One of the things that most commonly gets lost in the shuffle of the day-to-day is marketing. With so many different options available to you, both traditional and digital, it's difficult to know where to start, and you simply can't make the time to actively maintain every channel you may want. Social media, for instance, is a single channel that requires a lot of maintenance, regardless of how many networks you are on, but may only have a negligible effect on your bottom line. Is there any way for you to get your marketing done while ensuring that you still have time to focus, first and foremost, on your business?
Marketing automation is a fairly recent technological development that allows you to put your marketing efforts on autopilot. Provided you are able to build and schedule everything in advance, you don't need to worry about sending emails to clients or suppliers individually, or trying to post on your social networks at a specific time. There are a large variety of marketing automation solutions and some research is required to find the one that works the best for you. You need to focus on what areas you are having trouble with and how marketing automation can help you improve your results.
If you want to keep records of your interactions with clients, a Customer Relationship Manager, or CRM, is a vital tool, especially if you run a large organization. Information about clients could be shared across multiple departments to ensure that they receive the best possible experience. If you'd like to limit your communications to a single channel, such as social media or email, there are plenty of tools that specialize in those communications.
Once you've decided to put your marketing on autopilot, it will still require maintenance – at the very least, you'll have to add some data to get yourself started and create content here and there – but it is a far more efficient process than manually doing everything yourself. Plus, you are able to measure how your various campaigns were received, so you can validate them and see where you can improve.
It's difficult to find time to do everything you need to do, but that's especially true for those who need to be involved with every step and process of a business. Rather than outsourcing your communications, or spending a lot of money on a marketing team or advertising agency, why not use marketing automation to do exactly what you want to do, exactly when and how you'd like to do it?
We at SimplyCast know there are only so many hours in the day, and we're here to help. With our integrated marketing automation platform, SimplyCast 360, you have the ability to send communications over a wide variety of channels, such as email, fax, telephone, social media, and more. Sign up for a free 14-day trial and find out how using SimplyCast 360 can put your marketing on autopilot and help you save time and resources.