What are some of the most important tools that you should look for when searching for an effective real estate marketing solution? The following five tools are basic necessities in real estate agent software. If your solution does not include these tools, you will have to search for a second solution which meets your needs. It is, however, best to get an all-in-one real estate agent software for convenience and affordability.
Being able to efficiently manage your leads and clients is essential. Solid contact management software enables you to keep track of your contacts' preferences and history, nurture your leads and organize all your data. Many real estate agents use a solution specifically and only for contact management. However, if your contact management software is integrated into a marketing solution with additional tools, the amount of tasks you can accomplish is almost infinite. The marketing solution pulls information from the contact manager to create personalized campaigns for each of your leads and contacts.
Email marketing is still one of the most effective (and cost-effective) ways to reach your clients. Send information, link to home tour videos, deliver personalized property listings and much more. Email is also very trackable. When you use a marketing automation solution to send your emails, you can track everything that a client does. See which emails they opened, which links they clicked and so on. By reviewing this data, you can learn which emails are the most effective and what your clients' interests are.
Your website is one of your most important real estate marketing tools. If you don't know how your website is performing then you don't know how to optimize it to reach visitors more effectively. Tracking software tracks where your visitors are coming from, which pages they are visiting, which links they are clicking and much more. You can track anonymous leads and build up detailed personal profiles to help you connect with your online leads.
Social media is a great way to reach out to potential new leads and clients. It's also an effective medium to build buzz around real estate events like open houses. A marketing automation solution makes it simple to manage your social media pages. It posts your messages automatically at scheduled times so you don't have to spend time manually updating your pages.
Surveys are an ideal way to learn more about your leads and clients. Send a survey out to new clients to easily gather information about their individual preferences and what they're looking for. Send out a survey after clients buy or sell to identify client issues and see how the process could be improved for the next time. This allows you to provide better client service and continually improve.
Try the Best Real Estate Agent Software for Free
Sign up for a 14 day free trial of SimplyCast 360, our all-in-one automated real estate solution. It includes over 15 tools in total, and the ones listed above. Our sales team is always here to help, answer questions, and give you a demo.