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Reasons Why Your Business Should be Using Email Marketing

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Industry Solutions using Marketing Automation

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Email Marketing

2 min read

Still putting off that email marketing plan you talked about three months ago? Don't wait another day longer.

In order to grow your business, you should consider setting up an email marketing program to communicate with your growing list of customers.

For those still not sold on why you should be using email marketing, here are five important reasons.

1. Save money

These days, everyone is trying to trim budgets and get the most bang for their buck. It costs very little to create a powerful email marketing campaign compared to other forms of marketing. Once you get set up with an email service provider like SimplyCast, you can create, send and track your emails for a very low price.

2. Save time

It does not take very much time to send a few email marketing campaigns to your list every month. When it comes to calculating a return on your time investment, email marketing is going to be tough to beat with other forms of more traditional ad creation. Then you can use all of the extra time to grow your business in other areas.

3. Build trust

By sending informative and targeted email marketing campaigns, you will start to build trust with those on your list. Subscribers will come to know you as a valuable source of information, and with that trust. Once that happens, they will actually start listening to what you have to say. Once you have an email list that trusts you and your product, you have taken a huge step towards email marketing success.

4. Staying connected

Email marketing will help you keep your company brand in front of subscriber's eyes and make them think of you when they are ready to buy. By using email marketing you can easily communicate with your audience and build your own database of interested customers and subscribers.

5. Quick to act

Email takes seconds to reach recipients on your list. Email is also not limited to any specific country or region. Just think about the opportunity to spread the word about your business to people all around the world in just minutes. That means no more waiting for items to be shipped by the post office and it gives you much more creative freedom for special deals.

Bonus reason

6. Tracking results

You can easily track your emails and measure the subscribers' interest in near real-time. You can see how many people opened your email, how many subscribers clicked on the links and understand what part of your email people liked or disliked. Once you have this key data, you can use it to further improve the next campaign for even great success.

Email has revolutionized day-to-day business communications, and is now viewed as one of the most important corporate communication tools available. All the more reason to get that email marketing plan started today.

If you need a hand getting started, let the SimplyCast team guide you through the process of setting up your first email marketing campaign.

Get a Free Trial Today

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