If you're looking to automate your email marketing, there are many software programs online that can help. Emails that are sent out automatically can save your company time. You create the email you want and schedule a time for it to send. Just make sure you use automated emails in the right way.
Emails that are sent out automatically still need to be well thought out and follow best email marketing practices. Make sure to include an unsubscribe option for customers to remove their email from your contact list if they choose. Track and analyze the data generated by the emails that are sent out to see if your marketing strategies are working. You can also create emails that will automatically respond to an action performed by a customer. These emails are called "autoresponders."
For example, if a customer creates an account on your website, an email can automatically be sent to them providing account details and thanking them for their interest. Autoresponders save you time while communicating relevant information to your customers. Automatic emails should not be used as the only means of communication with customers, and they do not apply in all situations. If someone takes the time to email you a question or comment, they expect a personal answer, not a computer-generated blurb. It is also a smart idea to send a personal email in certain customer situations. If someone has just made a large purchase, deliver them a personal "thank you" for their business and encourage them to continue to use your services.
If a customer complains about a very negative experience they have recently had with your company, offer them a personal apology and explain how you are working to resolve the issue. Automated emails save a lot of time and are beneficial and efficient when used correctly.