2 min read
SimplyCast Highlight: Landing Pages
Landing pages are one of the most versatile ways to gain information from leads, farm feedback from customers, accept RSVPs for events, and build client databases.
With SimplyCast's Landing Page application, you can do all of this and more.
Our Landing Page app allows you to instantly create pages using pre-designed templates or start from scratch and build your own using our drag-and-drop interface. No coding required! Add links to your social media accounts, photos, videos, and call to action buttons to further build out the page. The landing page itself is fully customizable so you can change the colors, sizes, and add your logo so your branding stays consistent.
If you're looking to gain more data, use our automatically integrated Form Building application to capture specific information such as names, phone numbers, email, and more. By gathering this information, you are gaining the ability to follow up with customers, potential clients, and stakeholders through whichever method they prefer. Create personalized, targeted content to be sent after conversion events to get your messaging in front of different audiences simultaneously.
Interested in creating a landing page but unsure of what kind of content to include? Through built-in A/B split testing, you can develop separate landing pages with different designs, questions, forms, and content to see which resonates more with your audience. By using this tool, you can continually improve on successful templates and fight stagnation.
Imagine you're preparing to have a large event or company announcement and want to create an RSVP list. By building a landing page and sharing it via social media and emailing it to your contacts, you can both build an attendance list while gaining emails and the interest of existing and current contacts.
On the initial landing form, you can include information that readers may find useful such as information about your organization, your industry, your products, and more. By viewing your initial tracking data and heat map report, you can find out what elements your attendees want to know about ahead of time so you can prepare.
At the event, you mark off attendees as they arrive and highlight interested parties and those who are seeking more information. Over the new few days, you can send out links for two separate landing pages: one for interested clients or stakeholders to book a follow-up session and a second for those who are seeking more information.
For those searching for something different, you can find out what they are looking for in terms of services, pricing, and needs. By adding in A/B Split Testing, you discover which version of the landing page is gaining you new clients and which page may need to be revised.
Through only four separate landing pages built in a drag-and-drop editor, not only have you successfully drummed up interest (and possible sales) for your organization, but connected with new clients and discovered how to best meet their needs.
It's that simple!
If you're considering creating a landing page, or if you want to see how SimplyCast can improve your organization, try a free 14-day trial and discover what our solutions can do for you – and your clients.
Looking to employ this service but unsure if you'll have the content creation resources? You can have a dedicated SimplyCast employee who can create and manage your campaigns. Learn more about our Hands-Free program where you reap all the benefits with none of the hassle.