2 min read
SimplyCast Highlight: SMS Marketing
Having a flash sale? Want to send an appointment reminder to a client? With SMS marketing, you can reach your audience quickly and efficiently with the information you need them to know.
While email has become the standard for communication between businesses and stakeholders, SMS marketing offers you the opportunity to reach your customer base through the device nearly everyone carries: cellphones.
What makes marketing via SMS (text message) communication so beneficial? Messages sent through SMS campaigns have a 98 percent open rate so you know that you've reached your audience. An added bonus is the engagement you receive from your targeted contacts, allowing them to text back to receive more information or opt-in for further alerts. Imagine providing an option to your stakeholders where they can receive messages back instantly to common questions they might have.
If you're marketing towards stakeholders in the United States and Canada through our system, you have the added advantage of using shortcodes (an easy, six-digit code such as 770077) that allow your stakeholders to text back keywords to access more information with only a few keystrokes and keywords. No phone call or email required! All of this and more can be done through our SimplyCast 360 system, which was designed with ease-of-use and user success at heart.
Imagine being a small business owner in the catering industry who wants to attract potential customers as the holidays approaches. With SimplyCast SMS Marketing, after setting up your shortcode, interested clients can text you for more information about your service. A big question you might receive would be about your menu and store hours. By setting up keywords, when your shortcode is texted your initial message could read "Looking for info? Text CAT MENU for our menu options, CAT HRS for our store hours, or CAT OTH for more options."
Creating your messaging is easy! Our software automatically counts your characters and spellchecks your text to ensure you send an optimized, error-free message. We even offer a fully-supported CRM integration that allows you to import existing data on your contacts so you can also add personalized touches such as an introduction with their name, phone number, details on an item they purchased from you and more.
Not only do potential clients gain immediate access to information about you, but by texting the number they automatically opt into your service. Our system allows you to see text message replies so you can follow up via text about certain services they asked about, date availability, and more so contacts stay engaged. As part of our marketing system, we employ an easy method for contacts to unsubscribe in keeping with CAN-SPAM and CASL regulations. Contacts can either automatically or manually be added to an opt-out list so you stay legally compliant.
The potential uses are limitless – you can send flash coupons for weekend sales, send appointment reminders to patients or send messages with links to surveys and newsletters.
Looking to employ this service but unsure if you'll have the content creation resources? You can have a dedicated SimplyCast employee who can create and manage your campaigns. Learn more about our Hands-Free program where you reap all the benefits with none of the hassle.
This is just one of SimplyCast 360's many applications, with the full system allowing you craft and deliver your message through e-mail, voice campaigns, surveys and more. Sign up for a 14-day free trial of the platform and learn more about what the SimplyCast SMS app can do for you.