Most people come to the grocery store with a list. More and more people are opting to use their cellphone to store these lists. In fact, 90 percent of American adults own a cellphone. This is a massive audience that you need to tap into in order to increase your customer engagement.
But, what do cellphones have to do with grocery stores? At first glance, not much. But, with the aid of marketing automation, you can connect with your shoppers like never before through SMS messaging.
As your shoppers are browsing the aisles, they are looking for meal ideas.
"Corn is on sale this week….I wonder what I could make with it for supper?" they may be thinking.
Answer this question for them.
Leave SMS keywords on signs on various items of produce around the grocery store. When a shopper texts that number to you, an automated platform can respond with a meal idea involving that food.
So, if your corn display had a sign saying "Text CORN to 555555 for a great meal idea!" your shopper could text you and automatically receive a message containing a URL for a corn chowder recipe. If the shopper doesn't like the recipe you sent them, they could text the keyword NEXT and receive a different recipe URL.
This SMS campaign accomplishes two things: it provides your shopper with a meal idea for the corn and it helps you promote other ingredients that the shopper may need to purchase in order to make the recipe.
Try it for yourself
SMS marketing is the perfect way to engage customers while they shop. Sign up for a free 14-day trial and see what marketing automation can do for your grocery store!