So, by now you've likely been involved in email marketing in some way, shape, or form. Whether you've sent a newsletter to your client base, followed up with leads via email with options to book a demo, or simply been the recipient of email marketing messages. Based on your experience with email marketing communications, you're also likely aware of software for email marketing.
Sending individual emails or even email blasts through your ordinary email client makes it very difficult to create engaging emails, include personalized content, or track your reporting and analytics — all of which are critical to ensuring you have an effective email marketing campaign.
That's where software for email marketing comes in.
Essentially with dedicated software, businesses and organizations can create well-designed, engaging emails with personalized content with full reporting. Emails and email campaigns configured using email marketing software allow users to build upon the basics of email to take these messages to the next level, all the while providing more value to the users creating the campaigns as well as the contacts receiving these messages.
It's obvious what the benefits of using software for email marketing are:
- Well-designed emails
- Engaging, personalized content
- Built-in tracking, reporting, and analytics
- Automatic A/B split testing
And, that's just to name a few. Of course, the benefits go on and on, but what's more important is what you need to know before taking the first steps in using software for email marketing.
First things first, you have to look at your overall marketing strategy – especially how email plays into that strategy. Do you already send regular email communications? Or are the more sporadic or non-existent? How often do you connect with clients, leads, and prospects over any channels? Having a full picture of where you're starting can aid in helping create a plan of where you'd like to go and what you'd like to accomplish.
Once you have an idea of what your existing strategies consist of, it's time to move on to what you hope to accomplish with using software for email marketing. Do you want to increase open rates or simply learn more about the analytics of each message? Do you want to be able to make more personalized offers to your contacts? Knowing what you want to accomplish, or at least having an idea, can help you find the platform that best suits your needs.
Finally, you need to assess what kind of software you want to use. Are you fairly technologically-savvy and can create email designs using HTML and CSS? Would you rather be able to create an email using a drag-and-drop editor? Or, would you prefer to have someone make the emails for you and report back on the results? Any option is plausible – it simply depends on your preference.
Ready to leverage software for email marketing?
If you're ready to move forward and leverage software for email marketing, SimplyCast is ready to help! Contact us today; a member of our team would be happy to help you find the perfect solution that meets your needs and create a custom package just for you!
