IndustriesBars & Nightclubs
3 min read
3 min read
Marketing for a sports bar would seem to be a reasonably easy task for someone not familiar with bar marketing. After all, the sports you air do your marketing for you, right? But that's only partly true. The other part is creating an attractive customer experience that persists before and after your patrons arrive. Maintaining a healthy atmosphere means appealing to all of your customers and ensuring a healthy mix of patrons. So, now that you know it's more challenging to do truly effective sports bar marketing, how can you do that? Well, there are the traditional marketing methods: radio, newspaper, signage. But marketing automation can mean even more avenues for marketing and communication with your bar patrons. So, what are some specific marketing strategies you can take advantage of to create a dedicated base of sports fans and customers?
We'll start by offering a bar loyalty program. There are a lot of sports bars. Regardless of the city, there are at least two or three. So how do you stand out as a unique sports bar? Offering incentives to generate a following of loyal customers via a loyalty program makes your customers feel like part of a community. That community benefits them the more they support it, so they're more likely to keep coming back. That's the sort of thing that will stay with them when they leave. Here are some other examples of things to do to stay with your customers and keep them wanting to regularly visit your establishment.
These are all things that can be facilitated with marketing automation, and will help you build a persistent customer experience that lasts after the customer leaves the bar. Sports fans and ordinary folks alike will appreciate the extra effort your sports bar marketing takes, and the results it brings.
Sign up for a free interactive SimplyCast 360 demo to check out what else marketing automation can do for you! as well as our page dedicated to bars and clubs!Contact us today if you are interested to see just how SimplyCast can improve your sports bar marketing efforts.