After some considerable surfing around the big, bad Interweb, we've compiled more words that one should never use anywhere in email marketing.
Most of these spam-trigger words are found in subject lines. That was the olden days. Now, spam filters are extra smart and sneaky, and they scan your entire email message. So, it's better to be safe (delivered) than sorry (rejected).
For this particular blog post, just know that the words are true bad spam words and the commentary is just pure silliness.
Some of these will just blow you away (we promise).
100% Free - Redundant much? Free is free. 100% of the time. If its, say, 99.9% free, what does that mean?
Act Now! - Or, what? The deal magically evaporates? Is there some super-secret clock running somewhere?
Buy Direct - I sure hope so. Who else would I be buying from? A third party? See, now I get it. That's why your prices are so high.
Cash bonus - Yikes. First, this is never a good thing to see in your email. Second, you're paying me to buy your product?
Click - You mean to tell me that this email contains absolutely no information, whatsoever? Do I have to go somewhere else to retrieve it?
Dainty - Yes, this is a spam-trigger word, people.
Don't delete! - Or else, what? What will seriously happen to me if I delete this without even opening it up? Oh. That's right. It contains a Trojan horse. Well played, spammers. Well played.
Don't hesitate! - Oh no. I just hesitated just for a millisecond. Does that mean that I no longer can get your deal?
Expect to earn - What? Respect? Trust? Love? Oh, that's right. You mean, money. Silly me.
Free access - Having access means that its already free and open to use.
If only it were that easy - Yeah, know the feeling. Hold on a minute. Did someone actually write this as a subject line? For real? Wow. I'd like to know what question that response.
Marketing solutions - Now, that's just plain mean.
No obligation - Anytime you see this, there's always an obligation, and it usually results in you promising them your first born child.
Offers free (often stolen) - I don't even know what that means.
One hundred percent free - Oh, you're being all sneaky again. You didn't think that the spam filter will catch on since you spelled out the number. It still doesn't change that it's redundant.
Only $ - Hold the phone: you mean to tell me that the barter system is over? Oh, man. I guess I shouldn't have stocked up on all of these cows.
Order Status - I don't understand why these are spam-trigger words. Frankly, I'd like to receive an email with my order status. It just makes sense to have that as your subject line, right?
Removal instructions - It does beg the questions: what in the world have you got stuck and why do you need help removing it? (And, yes, I so went there.)
You're a Winner! - Finally! Validation.
Have any others we may have missed?
Want to learn more about what words not to use in your content and other email marketing best practices? Check out SimplyCast University.