There's a lot out there in terms of social media sites and capabilities. It can be confusing, intimidating, and difficult to navigate. It's not really that complicated, though, and the return is well worth it. There are a number of possible uses for social media, especially in dentist marketing strategies.
- SEO ranking and position: Search engine optimization is a great tool that many websites use to help boost their visibility. Maintaining a blog is a good way to boost your ranking and position, but another is to maintain social media pages. These will also rank for SEO terms. If they contain the proper search terms and if you maintain them with new content at least once a month, your ranking will shoot up on much more than just one link.
- Use it as an advertising vehicle: Many social media outlets now allow you to create ads or pay for sponsored posts. Your services will appear on visitors' feeds and on the sidebar of the web page. These sponsored posts will boost your visibility, as well as allowing you to reach out to people that may not even know your practice exists. It's a really simple setup and an easy way to boost your numbers.
- Incorporate social media into your practice management. Say someone cancels on you last minute. That's time and money lost for your practice. But what if you could fill that open appointment by triggering a Facebook post or text message to patients on your last minute contact list? Automatically tell these patients that there is an opening and if they can make it, you will book the first person available. It fills those empty spots and allows you to make up for lost time. It's cost-effective, and means that your clients see that you go the extra mile to make sure that they get what they need.
These are just some of the many ways that social media can be incorporated into your day-to-day marketing. Social media is a powerful tool, and the best marketers take full advantage of it. For more marketing ideas, you can check out our custom dental page, and then head on over to our marketing automation page to see what else you could add to our marketing repertoire.