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The Most Frequently Asked Questions of May

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This month brought with it many different types of questions. From technical terminology to benefits of different systems, we've heard and answered them all. These four questions were prominent in May.

What is DKIM?

DKIM, which stands for DomainKeys Identified Mail is an email authentication method that prevents forged sender addresses. Essentially, DKIM attempts to detect email spoofing by allowing mail exchangers to check if a domain is authorized by that domain's administrators. Often times phishing and email spam will use spoofed email addresses and DKIM prevents these messages.

What is SPF?

SPF stands for Sender Policy Framework. Like DKIM, SPF detects email spoofing to help prevent email spam or phishing from using forged "from" email addresses. SPF is an email validation system that allows mail exchangers to verify that incoming emails come from a host authorized by the domain's administrators.

What makes communication flows different from email blasts?

There are many systems out there that allow you to send out large amounts of mass emails quickly and easily. Known as email blasts, these emails are sent only at a time set by you and does not have the capability to personalize and tailor content based on each recipient's preferences.

Communication flows differ in the fact that they can smartly decide what, when, and how many times a contact has to be communicated with. These flows automatically incorporate personalized content and information for your recipients and can send based on their individual actions. This creates a more tailored experience versus email blasts.

What are the benefits of having all channels in one platform?

Having multi-channel communications is a must these days if you want to get your message read.  If all your channels are not on the same platform and seamlessly flowing as one, you may be facing more costs and unnecessary effort by running separate systems. Having all of your channels in one place cuts down on costs, provides a singular interface for all your communications, and creates a more streamlines experience for your users.

Was your question not answered in this post? Comment with your questions down below and we'll do our best to answer them for you!

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