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The Top 5 Text Marketing Statistics You Need to Know

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SMS Marketing

2 min read

You've heard it all before: SMS marketing is the future, everything needs to be mobile, and if you don't follow the first two items then you're missing out…big time. Despite how often these statements are reiterated, it doesn't seem to stick and text message marketing is severely under-utilized. If you're a marketer reluctant to give SMS marketing a shot, take a look at the five text marketing statistics below and see if we can change your mind.

Top 5 Text Marketing Statistics

Text messages have an open rate of over 95%

When was the last time you reached 95% of your audience at once? What about 80%? 60%? With SMS text marketing, the average open rate is 98% — pretty crazy, right? SMS messages boast the highest open rate for a communication channel that is accessible to marketers.

Text messages are read within 3 minutes of being received

As if a high open rate wasn't enough, most text messages are read within three minutes of being received. Imagine sending a message and having 98% of your recipients open it in less than five minutes. With SMS marketing, that is entirely possible.

Customers are 10x more likely to use mobile coupons

When compared to email or print, mobile coupons are 10 times more likely to be used. Sick of wasting paper printing off coupons hardly anyone is using? Try sending your contacts coupons via text message and see the customers roll in to redeem them.

SMS marketing is 6-8x more engaging

When was the last time you actively reviewed an email and were immediately drawn in? Did you read the whole email? Have you received a promotional text message lately? Chances are if you did that you read the whole thing. SMS marketing is 6 to 8 times more engaging than email marketing, which makes sense. SMS marketing is immediate, short, and easy to process. It doesn't involve the time commitment that email does.

90% of all adults own a cell phone

The majority of adults have a cell phone or smartphone, 90% to be exact. This number includes 74% of seniors, 88% of those between 50 and 64, and 97% of those under the age of 49. Text messaging is not just for the younger generation; you can reach any age demographic through SMS.

Do these text marketing statistics surprise you?

If these text marketing statistics impress you and you're ready to see how your company or organization can benefit from SMS marketing, SimplyCast can help you get started. Visit this page to learn more about SimplyCast's SMS automation tool. If you have any questions, contact us via email at sales@simplycast.com or by phone at 866-323-6572 ext 1.

Or, if you'd like to try SimplyCast's marketing automation platform, click here for your 14-day free trial.

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