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Top 5 Benefits of Reselling Marketing Automation

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Reseller

Tools
Marketing Automation Software | Personalized, Automated Communication

2 min read

Thinking about becoming a reseller of marketing automation? If you're on the fence, it is best to investigate the potential pros and cons. Many businesses become resellers but do not promote their new offerings effectively. If you decide to resell, don't make the mistake of overlooking the promotion of your new tools. Engage new and current customers and spread your brand through strong promotions. Here are a few potential benefits of well-promoted marketing automation for resellers.

1. Immediately Gain a New Revenue Stream

The marketing automation industry is hot and is growing more each year. Marketing automation used to be a strange and foreign concept. Now, however, new vendors are popping up and many more businesses are adopting marketing automation. The popularity of this technology is your opportunity to significantly increase your revenue. Customers will pay more for the tools they need to grow their business.

2. Increase Customer Stickiness

Customer churn rate is one of the aspects that contributes to your success or failure as a business. Stop losing customers to competitors. Customers will stay with you longer and spend more when they purchase additional services from you. Keep customers engaged and loyal by offering them the tools they need. Marketing automation is one of the most effective tools available for communication and marketing. Provide these tools under your own brand and keep your customers coming back.

3. Expand Your Brand

By promoting your new marketing automation tools, you will be able to expand your brand and your marketing. New customers and businesses that have not heard of you will have a new reason to take notice. You can now advertise more services than ever before. Becoming a white label reseller lets you keep all your new marketing automation tools under your own brand. This maintains brand consistency and helps spread your strong online brand.

4. Attract New Customers

Customers who are looking for marketing automation tools will now be able to come to you for their needs. Reselling marketing automation enables you to enter an entirely new market. New customers who would have had to purchase from your competitors in the past will now come to you looking for these tools.

5. Avoid Extra Expenses and Wasted Time

Becoming a reseller allows you to save the time and money of developing your own marketing automation tools. Development and testing take years and cost millions of dollars. Why spend that when you don't have to? Reselling enables you to gain the benefits of selling marketing automation without the huge investment that is usually required.

Become a White Label Reseller

If you are interested in reselling marketing automation, contact our friendly reseller team: Ariel Hopper, Director, Partnerships at 866.323.6572, ext. 1204 or ariel.hopper@simplycast.com. They can help you learn how reselling will work for your unique business and your customers. Also, download the reseller guide to learn more about the benefits and the set-up process.

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