Top 5 Reasons to Outsource Your Real Estate Marketing

Alissa MacDougall
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Posted on:
Mon, Sep 5, 2016
Reading Time:
2 minutes
Categories:
Hands-Free, Marketing Automation, Real Estate
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Real estate is a highly competitive industry. With over two million real estate licenses currently active in the United States, there are less than 200 people for every agent. This means a couple of things: real estate agents are busy and they need tools and services to lessen daily tasks so they can focus on important one-on-one interactions with buyers and sellers. The ideal way to do this is through the outsourcing of marketing strategies and plans. Here are the top five reasons why you should consider outsourcing your real estate marketing.

1. Spend time on more valuable tasks

Perhaps the most obvious reason why a real estate agent or brokerage would outsource their marketing would be to save time. Real estate clients demand a lot of one-on-one time to close deals. The time that can be saved by outsourcing marketing to a third-party provider is valuable time that can be re-allocated to time with clients.

2. Leverage the knowledge of experts

By outsourcing your marketing, you gain access to the knowledge of a team of experts that can take your marketing ideas and optimize them using learned best practices for real estate. Experts contribute to your agency by providing insights and advice that can make your marketing campaigns really stand out.

3. Remove repetitive tasks

A lot of marketing involves resending the same emails, targeting different groups based on their preferences, posting on social media, generating sign-ups – all repetitive tasks that take up a lot of time. By choosing to outsource these activities, you remove them from your agents’ daily operational workload.

4. Access the newest technologies

The experts you outsource to have an extensive knowledge of all the latest technologies that can help your organization further optimize and automate your marketing. What’s even better is that these experts already know the technology inside out so there’s no waiting while anyone familiarizes themselves with the systems.

5. Go Hands-Free

SimplyCast offers a managed service that you can outsource your real estate marketing to: Hands-Free. This service allows you to take advantage of the knowledge of our automation experts to create automated marketing and communication campaigns inside SimplyCast 360. This means you get to leverage the power of marketing automation without needing to access the platform yourself or learn how to use all the components. Instead, the expert takes your ideas and optimizes them in the system while also writing and designing your content.

If you’d like to learn more about SimplyCast Hands-Free, visit this page.

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