Our customers have many questions about voice broadcasting. Voice broadcasting can be effective for a number of purposes, such as promotional messages, appointment reminders and cancellation notices, nonprofit donation campaigns and much more.
Questions surrounding voice broadcasting include permission, best practices, engagement and more. This article is intended to help our customers better understand voice broadcasting and how it can be effectively used.
Do I need to obtain consent to voice broadcast to customers?
Yes. Obtaining customer permission is not only a voice broadcasting best practice; it's the law. And if you call people without getting their permission first, you won't get good results anyway because customers will feel irritated and may feel that their privacy is being violated.
Then how do I obtain permission to send voice broadcasts to my customers?
Sign up forms are an effective and simple way to encourage customers to opt into your voice campaigns. Provide signup forms on your website and social media pages that allow customers to quickly opt-in. Don't ask for too much information on the signup form or you will scare off potential subscribers. You should prominently display the benefits of your voice broadcasts so customers know why they should sign up. If they opt in, will they receive special offers or promotional discounts? Will they get useful tips or timely reminders? Whatever it is, let them know so they will have a reason to provide their personal contact information.
What are the most common best practices for voice broadcasting?
When it comes to voice broadcasting, many of the best practices are just common sense.
- Don't send early in the morning, late at night or around common supper hours. If you disturb customers while they are sleeping or eating, chances are your message will not be well received.
- Provide an easy way for your subscribers to opt out if they no longer want to receive your voice broadcasts. Most voice marketers allow subscribers to press a certain number to opt out. Just include a quick message within the voicemail: "If you wish to unsubscribe, press 9 at any time." This makes it easy and quick for subscribers to opt out if they want to, so they don't get frustrated with your messages.
- Allow your customers to easily get through to a real live customer service representative if they want more information. No customer-focused campaign should ever be entirely automated, and you want your customers to reach out and connect with you.
How do I get customers to stay engaged with my voice broadcast campaigns?
Provide benefit or usefulness in each and every message that you send. The message, for example, could:
- Help to simplify the customer's life, such as a reminder message makes it easier for a customer to remember an appointment or subscription renewal
- Provide a benefit that the customer can use, such as a coupon, special deal or contest
- Let the customer know about important information, such as a class cancellation or office closure
I don't have recording technology. Can I still do voice broadcasts?
Many automated voice broadcasting solutions, including SimplyCast, have a text to speech feature that allows you to type in what you want the voice message to say and the tool will translate it to a speaking voice. The text to speech feature allows you to do voice broadcasting without having access to recording technology.
Why would I use voice broadcasting as opposed to, say, email marketing, social media marketing or text message marketing?
Many organizations use voice broadcasting because it is a quick and personal way to reach people. If you want to send a lot of information, or images, use an email. But if you want to reach people immediately, send a voicemail message. Many people will pick up their telephone when it rings but may not notice that they have received an email or a social media message.
Voice broadcasts are also a great way to reach customers who do not have internet access or mobile phones. A quick voice message allows you to easily reach these customers.
And it is a great idea to use voice broadcasting in conjunction with other means of communication and marketing, to spread your reach to a wider audience. Include voice broadcasts as part of your marketing campaigns but do not limit your customer communication to just voice messages.