2 min read
What Are Some Benefits of SMS Marketing?
Interested to see if SMS marketing is the right option for you? SMS marketing is a very effective form of marketing that connects to those in a short, simple, and immediate way. There are many uses for SMS marketing, such as providing appointment reminders, coupons, exclusive promotions, and much more!
So, what are the benefits of SMS marketing?
Increase Customer Engagement and Loyalty
The first, if not the most important benefit, is the fact that SMS marketing helps build stronger customer engagement, which helps with building stronger relationships with them. This can be done by offering promotions or other information about your business to keep your customers in the loop. Making your customers feel that they are being recognized as an important customer can go a long way to building that loyalty.
SMS recipients are also able to respond back to the message with the use of a designated keyword. They can reply with a keyword back to the number to receive more information on a given topic and allow two-way communication, helping you be able to connect more strongly with the customer.
Also, the ability to customize the SMS message to be more personal for each recipient, on top of the fact that it gets sent directly to their phones helps build stronger connections, in turn helping engage more customers. Not using SMS marketing could potentially lead you to miss out on the key idea of building stronger customer relationships and being more connected with your customers.
Another benefit of SMS marketing is the fact that it is very inexpensive form of marketing and communication. It is a great way to cut down on costs and put money elsewhere, if needed. SMS marketing helps limit any worry about the cost of your marketing strategy, as it potentially allows you to be able to invest less money toward marketing while still providing a very effective way to market.
SMS marketing also enables you to market on a larger scale, allowing you to reach more people and still get bang for your buck. With more costly forms of marketing and communication comes the risk of money loss, as they may turn out to not be effective or doing what you would like them to. Whereas with SMS marketing, even if the strategy does not work out, you may not lose as much money as you would have by using other, more expensive, communication methods.
Fast and Effective
One other benefit of SMS marketing is that it's a very fast and effective way to reach customers. When an SMS message is sent out, it is immediately sent to recipients’ phones, making It a great way to communicate to a larger number of customers all at the same time.
With most people carrying a phone on them at all times, it is even easier to reach them and give them the information you want them to have. This is why many organizations use it during emergencies or whenever they want important information sent directly to their customers without delay.
Text messages are short and informative communications as they can only be so many characters long, which allows for a more direct and “to the point” form of messaging.
Where can I find an SMS marketing tool?
Are you looking to use SMS marketing for your business? Unsure of where to go to find the right SMS marketing software? Check out SimplyCast’s SMS marketing software!
All of these great benefits and more can be found at SimplyCast. SimplyCast makes SMS marketing easy to use and makes it easy to create campaigns, as it requires little to no coding knowledge, helping you create the messages you want without the worry and stress of not knowing what you are doing.
Interested in learning more about SimplyCast’s SMS marketing software? Click on the button below to request a demo and get in contact with a SimplyCast team member to get more information today!