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Are you feeling a little fatigued today?
If so, do you know why you feel that way? Not enough sleep? Too many projects on the go? Not enough vegetables in the diet?
Understanding why fatigue has taken over is one of the most important steps when trying to put a spring back in your step.
The same concept can be applied to your email marketing campaigns.
Have you noticed a downward trend in the number of people on your subscriber list or in the number of opens you have for each campaign?
This drop in numbers could be due to list fatigue.
In our last post, Determining your optimal email campaign frequency, I touched on list fatigue briefly but now I want to go into greater detail and share a few tips on how you can manage it.
List fatigue is a reduction in your active subscribers other than bounced and unsubscribed subscribers. They are the people that don't unsubscribe from your list, but they also don't open and read your emails.
Some possible reasons why subscribers are not reading your campaigns:
So jazzing up those subject lines should be your first move to manage list fatigue. You can create the best promo or newsletter in the world, but if people don't open it, they will never know what it is about.
As an email marketer, trying to prevent inactive subscribers in the first place should be your ultimate goal.
If you want those inactive subscribers to revisit your emails, try engaging them in the following ways:
The bottom line is you will never fully stop list fatigue from happening, but by following the above advice you can certainly minimize it and make it less of an issue.
on Jun 10, 2009
online marketing tips
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