What is a White Label Reseller? Why Become One?

What is a White Label Reseller? Why Become One?

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what is a white label reseller

You may have heard the term “white label reseller” lately, perhaps in the case of a new online technology selling white label solutions or white label software. In today’s market white labeling is quite common, covering everything from reusable water bottles to apparel. But you might be wondering: what does “white label” mean?

  • What are white label products or white label services?

  • What is a white label reseller?

  • What is a white label company?

  • Is a “white label” the same as a “private label”?

  • What are the benefits of becoming a white label reseller?

Let’s explore these concepts together and shed a little light on the situation.

White label meaning in business: what are white label products?

White label products are generic products manufactured by a third party, otherwise known as a white label company.

White label companies distribute unlabeled inventory for individuals or businesses to resell as their own branded products. These are white label resellers.

Is a "white label" the same as a "private label"?

Not quite. According to Gembah, “White label products are mass-produced and sold to multiple retailers, while private label products are produced exclusively for a single retailer.”

That is to say, white label products are sold and produced in large quantities and are subject to consistent quality control during product development. Private label products are more focused and produced in a smaller batch size during product development—they may even have been made from scratch.

The takeaway is you’ll probably be paying more for a private label product, and you’ll likely be targeting a higher-income market than if your company was selling white label products.

How does this work for white label software?

White label resellers are very popular in the online technology world. As with other white label products, a reseller of white label software or white label solutions licenses an existing technology or platform, rebrands it with their company’s logos and colors, and sells it to their market.

For example, let’s say you’ve noticed the need for a particular system in automotive marketing automation. You would…

  • Source a white label company that offers the technology you need to fill that niche.

  • Rename and rebrand the white label software to appeal to the automotive industry.

  • Market the white label software as your own.

What are the benefits of becoming a white label reseller?

Now we understand what a white label reseller is, what a white label company is, and what white label products are in both the physical and the digital sense, you might be wondering: why would someone want to become a white label reseller?

As you can imagine from how vast the white label product market has become, there are many advantages:

  • Plentiful and varied inventory without needing to make any product from scratch.

  • The amount of white label products available means your marketing strategy is completely up to you. Mix and match which products you sell and when as customer trends and demands develop.

  • Mass production keeps your costs low and your profits high.

  • Entrepreneurial newbies can easily become white label resellers without having to know how the product is made.

The benefits of white label software and white label solutions:

White label software comes with its own benefits, especially in the world of marketing automation:

Profit without technical know-how
  • Access to brand new technology without needing to develop anything yourself.

  • No need to worry about application maintenance in the event of a bug or need for an upgrade.

Create a new revenue stream
  • Demand for marketing automation is on the rise. Businesses around the world are beginning to realize the need for this platform and are looking for providers.

  • A white label solution could easily satisfy this niche, meaning you could generate new revenue for your company without creating a platform yourself.

Strengthen brand loyalty
  • Increase the brand loyalty of your dedicated customer base by offering state-of-the-art technological tools before they even know they need them.

  • Expand your existing customer base and introduce your brand to a new market by offering useful automation tools that have already undergone quality control.

Gain a competitive edge
  • While your competitors stick to their core offering, you can expand and gain a competitive edge in the market by answering customer demand.

  • Meet the needs of two different market segments while your competitors are only meeting one.

Ready to become a marketing automation white label reseller?

SimplyCast offers a White Label Reseller Program. Learn more by visiting this page. Or, click the button below to request a demo of the SimplyCast platform.

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