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What to Look for in Facebook Marketing Software

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Facebook Marketing Software

2 min read

By now you've heard all about Facebook:

  • Facebook boasts 28 billion daily users.
  • It's the most used social media site (used by 64% of people aged 12+).
  • Over 65 million businesses are currently on Facebook.

But, what does all this information mean for you? It means you should probably be reaching your audience where they are and where they expect you to be: Facebook.

When it comes down to it, though, who has time to manage a constant Facebook presence while also managing day-to-day operations? Being able to site down, check Facebook, write posts, and review campaigns is a lot of work and takes a lot of time that most of us don't have in the run of a day. However, just look at the stats above and you know it's important to be on Facebook.

Luckily, there are tools at your disposal to aid in creating, maintaining, and reviewing your Facebook presence. Facebook marketing software allows you the freedom to have a strong Facebook presence without all of the day-to-day work. So, if you're looking for Facebook marketing software, be sure to find a platform that encompasses these items to ensure it'll be able to scale effectively:

Be able to plan posts ahead of time

This is a very basic feature that most, if not all, Facebook marketing software platforms should be able to meet. You want a platform that will easily allow you to pre-write and schedule your Facebook posts to post on your page/profile in the future.

Be able to post different types of items

When you're looking at Facebook, you see what there are many different types of posts: text-based, photos, links, etc. When you're looking for a platform to help manage your Facebook account, be sure to find one that can handle all different types of posts.

Be able to target audience segments

Imagine being able to put your content in front of the exact people you want to see it. With most social posting, it's blasting information out to your whole audience. But, with the right Facebook marketing software, you can target your audience to ensure the right people see your content.

Be able to use multiple accounts

Do you run or manage several businesses? Maybe you want to automatically manage your company account and your personal account. No matter the situation, a Facebook marketing software platform that allows for the use of multiple accounts is invaluable. When you're looking for a Facebook tool to scale with you, ensure it allows for multiple Facebook accounts.

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