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Beginning as a white label reseller inevitably involves training, as you have to know how to use the solution before you can effectively sell it. When you resell marketing automation, you need to train your customers as well. Why is this training so essential when it comes to marketing automation?
Training is so important because marketing automation doesn't just solve every problem for a business on its own. Marketing automation is, instead, a tool that helps businesses that use it develop better communication strategies, streamline workload, and create cost-effective solutions for challenges.
It's easy to provide a template and say "go." Yet, without understanding how marketing automation works for them, many companies will sign up and then quickly stop using marketing automation. Here are three potential pitfalls that you can help prevent.
Training customers allows you to produce successful and confident customers who then gain real benefits from using marketing automation. White label resellers need to be prepared to provide in-depth training. Offering the training to use marketing automation technology is an integral part of your onboarding process. This training makes your customers much more loyal and satisfied, reducing customer churn.
If you would like more information, our partnership team is standing by to answer your questions. Drop them a line at firstname.lastname@example.org or give them a call at 1-866-323-6572, ext. 4.
on Feb 26, 2015
white label marketing automation
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