Your brand is what identifies you to customers. It is how they remember you, and what you do, and it contributes to building a sense of trust with your customers.
Once you have established your brand, both online and offline, customers will be able to easily recognize your messages and will be more likely to open them. Think about any company that has a well-known logo, a specific color scheme that they use, or even a certain image that is associated with their brand.
A customized email template is another easy way to maintain brand consistency and keep a strong, easily definable identity for your customers.
A consistent look and feel to your marketing campaigns (including email marketing), website, social media pages, and advertisements create a distinct identity for your company in large, competitive industries. It allows customers to easily find you and makes your messages stand out.