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Financial institutions, much like many other businesses, have suffered because of the disconnect between finance marketing and sales. Often, the sales team is focused on dollar amounts and financial metrics, while the marketing and finance team is focused on putting out great content and growing client awareness. As the world shifts to a more personalized client marketing model, marketers and salespeople need to be more aware. A good thing for financial industries to look into is marketing finance degrees. Offering the course themselves could also be an excellent investment.
Marketers already understand how to market to clients, and finance marketing is a course that teaches them how to examine the financial outcomes of the campaigns they run. This gives a more solid perspective and allows marketers to fine-tune the campaign to produce the best results possible. On the financial side, knowing how marketing works means that the sales team can interact with that department with less frustration and, in fact, apply some of those techniques in their sales processes.
Because that cross-training provides more efficiency in business, as well as two teams who can make sense of what the other is doing and communicate more effectively, this has the potential to increase both the speed at which tasks are carried out, and the return on investment received from campaigns. Increasing the time and money involved in your marketing and finance sales is a huge draw, but if that isn't enough, it also allows for your marketing and sales to focus on the needs of smaller groups of customers. This enables you to reach many more clients than you have before. You potentially double your reach and overall customers, and make them more loyal as you target their specific needs. It's no wonder marketing and finance courses need to be more common. Additionally, if you take the time to offer this course to employees, it is entirely likely that those employees will stay longer, reducing employee turnover.
on Oct 25, 2014
finance and marketing
marketing and finance
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