Creative fitness marketing is pretty important to trainers. Why is this industry in particular so dependent on creative marketing? The easy answer is just that the creative marketing being done in the fitness industry motivates people to actually go ahead and subscribe to your fitness marketing messages. By giving potential customers something creative that sticks in their minds, those customers are more likely to sign up. This is especially true for customers who are on the fence.
Because the nature of fitness marketing means spending time out of the gym, it can be hard to find the time to do anything terribly creative. If the marketing is too bland, it will only connect with people who are already passionate about fitness. How do you get a wider range of customers interested?
How can fitness experts bring in more clients?
Engage the customer and evoke the feeling of belonging and happiness in your fitness business. Creative fitness marketing is about taking risks and makes the customer want to learn more about your establishment and your programs. Make customers feel safe, build interaction, and speak to customers personally - not with sales babble.
Are there successful examples of creative fitness marketing?
There sure are. Look at the ad by Brazilian fitness club Wellness, a clever ad that shows a man running from an angry husband, both on treadmills, and tells the viewer to "Be Prepared." This sort of humor connects well with potential customers. Another is the Fitvibe ad that requires customers to read with tilted heads on one side, then the other. Ads that step outside of what people are used to seeing from the industry get a lot of positive attention.
Creative fitness marketing is no exception. Show customers that your business will go the extra mile. For more content related to the fitness industry, have a look at this industry tailored fitness page. As a business, learning how to automate your marketing processes is of great help, so drop by this marketing automation page and see what SimplyCast can offer you.
Contact us today if you have any questions about how you can improve your creative fitness marketing!