A personalized subject line not only catches your customers' attention, but also gives them a sense of engagement with your brand. Seeing a brand name that they already connect with, mixed with the use of their own name, causes your email to break through the clutter.
Personalized subject lines can be used in many different situations. For example, sending out a survey, a special deal or a birthday wish. Here's an example of how you could use a personalized subject line for your company: "Happy Birthday, Joey! Get 10% off your next purchase from all of us here at Example Company."
If you're not already personalizing your subject lines, try it today. Your customers will appreciate the personal touch and will be more likely to open and read your message.