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Inbound marketing is becoming a popular method for businesses to get their name out there, which is why you should do inbound marketing as part of your overall strategy. But how does inbound marketing work?
Inbound marketing is done by providing clients and potential clients with information and research. Examples of effective inbound marketing include whitepapers and blogs. Did you know that companies that blog once or twice a month generate 70 percent more leads than companies that don't blog at all?
By making this information available through your company, you establish yourself as an industry expert. Importantly, this helps generate trust with clients and helps them make important decisions. Most business decision makers, 80 percent to be exact, prefer to get information about your company through articles instead of traditional advertisements.
This is good for both you and the client. The client gets valuable information and is able to avoid traditional marketing while you are able to gain their trust as an expert. Inbound marketing is also less expensive than traditional marketing by 62 percent per lead versus traditional outbound marketing. Essentially, inbound marketing saves you time and resources in the long run, which is a pretty big reason why you should do inbound marketing.
Providing informational content on your website will also help drive traffic because you will now have more pages indexed by Google. This makes you more prevalent in the search engine meaning you will be easier to find online.
Content like this is also perfect to share on social media and in your newsletters because it isn't traditional marketing and will incentivize new clients to engage with you on social media websites. Generally speaking, you will see an increase in traffic to your online profiles by reaching out and engaging clients through inbound marketing.
If creating and spreading your inbound marketing content sounds like a daunting task, consider using marketing automation to help you. Our all-in-one marketing automation platform is perfect for helping you distribute your content on social media, through email, or through any other of the 15 channels of communication we offer.
With our integrated customer relationship manager, you will be able to even personalize what inbound marketing content each client receives. Starting to see why you should do inbound marketing? Sign up for a free 14-day trial and see what marketing automation can do to help you and your inbound marketing strategy.
on Sep 22, 2015
why you should do inbound marketing
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