Sales Development Representative (SDR)

About This Position

We’re seeking a sales professional skilled in outbound calling, with a strong ability to build relationships, manage pipelines effectively, navigate objections when they arise, and confidently engage with both the Canadian and U.S. markets.

Key Responsibilities

1. Proactively engage potential customers through cold calling and outreach, building early-stage relationships with prospects.
2. Clearly communicate and tailor our value proposition during conversations.
3. Consistently schedule 30-40 qualified discovery calls per month.
4. Manage and maintain an organized, healthy sales pipeline.
5. Use phone and SimplyCast’s CRM tools extensively to track activity, log interactions, and manage follow-ups.
6. Collaborate closely with Account Executives (AEs) to align on strategy and ensure smooth handoffs.
7. Build, refine, and segment prospect lists, prioritizing outreach based on fit and opportunity.
8. Confidently handle objections and adapt messaging in real time.
9. Nurture leads through ongoing engagement until they are sales-ready.
10. Continuously evaluate and improve outreach strategies based on performance metrics and feedback.

Job Requirements

1. Minimum of 6 months of experience in a sales or business development role.
2. Consistent cold calling or high-volume outbound prospecting experience.
3. Proficiency with CRM tools and maintaining accurate activity tracking.
4. Solid understanding of core sales concepts such as KPIs, quotas, pipelines, and value propositions.
5. Strong communication skills with a genuine enthusiasm for engaging and speaking with people.
6. Highly organized, detail-oriented, and driven to meet and exceed targets.
7. Confident and comfortable conducting conversations over the phone in a fast-paced environment.
8. Resilient and persistent, with the ability to handle rejection and maintain momentum.
9. Self-motivated with a results-driven mindset and a strong sense of accountability.
10. Ability to multitask, prioritize effectively, and manage time across multiple leads and follow-ups.
11. Coachable and open to feedback, with a desire to continuously improve performance.
12. Adaptable and quick-thinking, able to tailor messaging based on different prospect personas.
13. Collaborative team player who works well with Account Executives and cross-functional teams.