For this press release in French, click here.
DARTMOUTH, Nova Scotia, Canada & TUNIS, Tunisia — September 22, 2026 — SimplyCast, a global provider of hyperautomation, digital engagement, and communication technology, and Réseaux Formations & Conseil (RFC), a Tunisian digital transformation partner with expertise in cloud, cybersecurity, infrastructure, data and automation, modern workplace, and managed services, today announced a strategic commercial partnership that expands SimplyCast's growing global network of regional implementation partners across Africa.
Building on SimplyCast's global expansion strategy and the launch of its Smart Industry divisions, the partnership marks another milestone in the company's long-term vision to combine Canadian innovation with trusted regional expertise to accelerate digital transformation worldwide.
For RFC, the partnership expands its ability to bring together the technologies and expertise required to address complex transformation priorities across Africa.
Over the past two years, SimplyCast has steadily expanded its international innovation ecosystem through government collaborations, academic partnerships, workforce development initiatives, Smart City innovation projects, and regional commercial alliances. The partnership with RFC, established through introductions facilitated by the Embassy of Canada and the Trade Commissioner Service in Tunisia, aims to advance digital transformation initiatives across Tunisia and Africa, supporting organizations in their digital modernization and operational transformation journeys. SimplyCast was one of the companies joining the Canadian delegation to the 9th edition of the Financing Investment and Trade in Africa in Tunis, where the Canadian Embassy organized a pavilion and a Tunisian market seminar.
Under the agreement, RFC will promote, implement, and support SimplyCast's configurable no-code automation platform, helping organizations modernize services, automate complex workflows, improve stakeholder engagement, and deliver more connected digital experiences. RFC’s regional market knowledge, technical capabilities, and established business relationships will help organizations across Africa adopt the platform within solutions adapted to their operating environments and transformation priorities.
Bringing Global Innovation to African Markets
Africa continues to experience rapid digital growth, with governments, enterprises, educational institutions, healthcare providers, and development organizations investing heavily in digital services and automation.
By combining SimplyCast's hyperautomation platform with RFC's regional expertise in cloud infrastructure, cybersecurity, managed services, workplace transformation, and enterprise consulting, the partnership provides organizations with both world-class technology and local implementation expertise.
Rather than delivering software alone, the collaboration enables organizations to adopt solutions tailored to their operational environments while benefiting from a platform that supports thousands of configurable automation use cases.
RFC’s contribution will go beyond technical deployment. Its teams will help organizations assess their starting point, clarify their objectives, identify priority use cases, integrate the platform with existing environments, and support adoption over time. This approach connects automation to operational priorities and measurable outcomes.
Supporting Digital Transformation Across Every Sector
The partnership will support organizations across Africa through solutions, including:
- Smart Government and citizen engagement
- Smart City and regional modernization
- Smart Healthcare and patient communications
- Education and workforce development
- Customer experience management
- Emergency notification and crisis communications
- Business process automation
- Digital service delivery
- Data collection, analytics, and reporting
- Community engagement initiatives
These capabilities enable organizations to streamline operations, improve service delivery, increase organizational resilience, and make more informed decisions through integrated automation and engagement technologies.
A Shared Vision for Sustainable Growth
Beyond technology implementation, SimplyCast and RFC share a commitment to using digital innovation as a catalyst for economic development, organizational resilience, and social impact.
"It is encouraging to see new relationships formed with help from the Canadian Embassy's trade section develop into meaningful commercial partnerships. Collaborations like this demonstrate the strength of the Canada–Tunisia relationship and the value of connecting innovative Canadian companies with trusted local partners. We welcome efforts that support innovation, digital transformation, and sustainable economic growth in Tunisia and across Africa, as part of Canada’s ambitious commercial diversification strategy." — Alexandre Bilodeau, Ambassador of Canada to Tunisia.
Together, the organizations will help reduce barriers to digital adoption while empowering governments, businesses, healthcare organizations, educational institutions, and non-governmental organizations to deliver more accessible, efficient, and responsive services.
The partnership also strengthens technology collaboration between Canada and Africa, reinforcing the importance of international partnerships in supporting innovation, knowledge sharing, and long-term economic growth.
"Africa represents one of the most dynamic and rapidly evolving technology markets in the world," added Saeed El-Darahali, President & CEO of SimplyCast. "Through our partnership with RFC, we are creating a strong foundation to bring powerful digital transformation and automation solutions to organizations across the continent. We are also grateful for the support of the Embassy of Canada in Tunisia, whose business networking initiatives helped establish the relationship that made this partnership possible."
"Organizations do not create value by adding technology alone. Value comes from choosing the right use, integrating the right capabilities, securing the environment, and supporting adoption over time," said Riadh Fehmi, CEO of RFC. "This partnership strengthens our ability to build transformation paths that connect automation with real operational priorities. Together with SimplyCast, we will help organizations across Africa improve services, engagement, and performance while benefiting from regional implementation expertise and long-term support."
Why this partnership matters
This partnership represents more than geographic expansion. It reflects SimplyCast's strategy of building a global network of regional experts who combine local knowledge with a shared automation platform to address real-world challenges.
For RFC, the partnership reinforces a transformation approach that connects operational priorities with implementation, adoption, continuity, and measurable value.
From digital government modernization and Smart Healthcare to emergency management, education, workforce development, and enterprise transformation, the partnership creates new opportunities for organizations across Africa to adopt scalable technologies that improve outcomes for citizens, customers, patients, employees, and communities.
About SimplyCast
SimplyCast is a global software company specializing in hyperautomation, digital engagement, workflow orchestration, and omnichannel communication technologies. The SimplyCast platform helps organizations automate processes, collect and analyze data, engage stakeholders across multiple communication channels, and deliver personalized experiences at scale.
About Réseaux Formations & Conseil (RFC)
Founded in 2003, Réseaux Formations & Conseil (RFC) is a Tunisian digital transformation partner that helps organizations turn technological complexity into clear, secure, and measurable transformation paths. RFC brings together expertise in cloud and infrastructure, cybersecurity, data and AI, automation, modern workplace, managed services, training, and consulting. Its teams support public- and private-sector organizations across Africa, from assessing their needs and defining their target environment through integration, deployment, adoption, and ongoing operations.