Major platform updates introduce the company's first AI-powered features, up to 30% faster load times, a refreshed user experience, streamlined navigation, and enhanced decision-making capabilities.
DARTMOUTH, Nova Scotia, Canada — October 6, 2026 — SimplyCast, a global provider of hyperautomation, digital engagement, and communication technology solutions, announced the launch of V10, designed to make its automation platform more intuitive, accessible, and effective for organizations of all sizes.
The V10 introduces the first wave of updates to the SimplyCast platform, including a refreshed login experience and platform URL, redesigned navigation, an updated main dashboard and profile page, enhanced condition-building capabilities, the platform's first AI-powered tools, and meaningful performance improvements across core workflows.
Rather than representing a single platform release, the initiative marks the beginning of an ongoing V10 program. Additional improvements will be introduced progressively as SimplyCast continues to evolve the platform's user experience, functionality, and supporting resources.
A More Intuitive Platform Experience
The first phase of V10 focuses on simplifying how users interact with the SimplyCast platform and making essential information and functionality easier to access.
The updated Main Dashboard provides a more intuitive central hub for users' activities, bringing essential information together in a streamlined layout and making it easier to navigate to frequently used areas of the platform.
The redesigned Navigation experience makes it easier to explore platform sections and quickly locate the tools and functionality users need.
A refreshed Profile Page provides a more organized view of account settings and personal information, simplifying profile management and giving users a clearer way to manage their accounts.
The V10 also introduces new guidance to help users customize their experience, including a step-by-step guide for setting a preferred homepage.
These interface improvements are paired with significant gains under the hood: V10 delivers up to 30% faster load times across core platform areas, helping users move through campaigns and workflows with less waiting and less friction.
More Powerful Decision-Making
The V10 also enhances the platform's Condition Builder by adding a new Decision condition.
The new Decision condition allows workflows to evaluate available data more broadly when determining the next action. This differs from the existing Contact Decision condition, which focuses on information associated with an individual contact.
By enabling decisions to be informed by a broader range of available data, the new capability provides greater flexibility for designing sophisticated workflows and supports more responsive, data-driven automation strategies.
This enhancement reflects SimplyCast's broader approach to hyperautomation: giving organizations the flexibility to connect information, conditions, communications, and actions within a single configurable environment.
Bringing AI Into the SimplyCast Stack
V10 also marks SimplyCast's first step toward embedding artificial intelligence directly into its no-code automation platform. Rather than requiring users to hand-configure every condition or workflow, the new AI-powered tools work alongside features like the Decision condition to help users build, refine, and troubleshoot automations more quickly.
For a platform built around removing technical barriers, the goal is to extend that promise further: using AI to help users get from an idea to a working automation in fewer steps, without requiring coding knowledge or deep platform expertise. Additional AI-powered capabilities are expected to roll out across the platform in future phases of the V10 program.
Modernizing More Than the Platform
The V10 platform is supported by a broader evolution in how SimplyCast develops, packages, and delivers its solutions.
As part of this effort, SimplyCast has established a dedicated Product Management Group responsible for translating real-world organizational challenges into clearly defined products and ready-made use cases.
The group brings together product development, marketing, sales, and subject-matter expertise to create not only platform functionality, but the resources organizations need to understand, adopt, and apply that functionality effectively.
Each new product and use case can be supported by a coordinated set of materials, including solution definitions, use cases, demonstrations, sales resources, marketing content, user guidance, and other implementation resources.
This approach is intended to reduce the complexity traditionally associated with automation adoption and help organizations move more quickly from identifying a challenge to implementing a practical solution.
An Ongoing Evolution
The updates announced today represent the first stage of a longer-term V10 journey.
SimplyCast will continue to introduce improvements across the platform through a phased rollout, enabling the company to progressively enhance the user experience while expanding the platform's capabilities.
Future updates will build upon the foundation established through this initial V10 phase, with continued attention to usability, accessibility, workflow design, automation capabilities, and the resources available to help customers make the most of the platform.
"Our platform has always been designed around the idea that organizations should be able to automate complex processes without requiring extensive technical development," said Saeed El-Darahali, President and CEO of SimplyCast. "V10 is about taking that philosophy further. We're improving how people experience the platform, making it faster, bringing AI into the stack for the first time, and making powerful capabilities easier to use, all while changing how we package our technology so organizations can move from an idea to a working solution more quickly."
He added, "This is the beginning of a much larger evolution. What customers see today is the first step in a continuing development program, and we're excited about what comes next."
Building a Simpler Path to Automation
The SimplyCast platform brings together hyperautomation, workflow orchestration, data collection, digital engagement, and omnichannel communications within a configurable environment.
The initiative builds on that foundation by focusing not only on what the platform can do, but on how easily organizations can discover, understand, configure, and apply those capabilities.
By combining ongoing platform improvements with ready-made products, practical use cases, and supporting content, SimplyCast is creating a more complete path from challenge to solution to implementation to outcome.
The result is an evolving platform designed to help organizations become more connected, responsive, and efficient while making automation more accessible to the people who use it every day.