Daily Email Course Breakdown

Week and Topic

Summary

  Week 1 - Introduction to Digitize Your Firm   • Welcome to Digitize Your Firm! • Online marketing basics • Content strategy • Inbound marketing
  Week 2 - Social Media   • How to be successful on social media • Facebook and Twitter tips • Finding your right channel
  Week 3 - Facebook   • Campaign ideas • Page interaction • Tracking engagement
  Week 4 - Twitter   • Hashtags • Using the right tweets • Campaign ideas • Tracking metrics
  Week 5 - Email Marketing   • Getting started with email marketing • Best practices • Campaign planning • Tips, tracking, and optimization
  Week 6 - Compliancy   • The importance of being compliant • Compliancy in Canada and the US • Expressed and implied consent • Report, spam, and unsubscribe
  Week 7 - Newsletter Marketing   • Campaign ideas • Email interaction • Tracking engagement
  Week 8 - Email Deliverability   • Intro to deliverability • Improving deliverability • Using contracts • Subject lines and spam
  Week 9 - SMS Marketing   • The basics of SMS • Shortcodes • Using SMS for opt-ins • Campaign ideas, tips, and tricks
Week 10 - Cyber Security

• How secure are you? • Malware & non-malware • Keeping your online store secure • Security breach response plans

Week 11 - Branding

• What's in a brand? • Elements of style: color and font • Brand uniformity • Managing your brand

Week 12 - Marketing Myths

• Myth: Texting is for teenagers • Myth: Short subject lines hurt emails • Myth: You need a lot of web traffic • Myth: Marketing automation isn't personal

Week 13 - Marketing Automation

• What is marketing automation? • Increasing conversations with signup forms • Promoting with Landing Pages • Why you should be using CRM pipelines

Week 14 - Marking Automation Pt.2

• Why you should market on mobile • Growing your consumer base from within • How to personalize your content • What to look for in an automation platform

Week 15 - Online Ads

• Online ads are everywhere • Facebook and Instagram ads • Advertising on Twitter • Using Twitter and SEO

Week 16 - Crisis Communication

• What's crisis communication? • Dealing with a social media faux pas • Preparing for a crisis • What to do before and after

Week 17 - Advanced Content Creation

• Grammatical pitfalls • Using your inner editor • Fighting writer's block • Understanding your target audience

Week 18 - LinkedIn

• Why LinkedIn? • Building from the basics • Promoting and marketing yourself • Networking in LinkedIn Groups

Week 19 - Omni-Channel Communication

• Omni-Channel vs. Multi-Channel • The benefits of an omni-channel approach • Omni-channel and ROI • Implementing it into their strategy

Week 20 - Transactional Emails

• What is a transactional email? • Key components • Creating your own transactional emails • Confirmation and thank you emails

Week 21 - Voice Marketing

• Adding a "Voice" to your marketing strategy • Why voice broadcasting works • Staying Compliant • Created engaged caller lists

Week 22 - Landing Pages

• Your landing page goals • The importance of design • Driving prospects • Taking advantage of aggressive profiling

Week 23 - Surveys

• Survey says... • Preparing the perfect survey • Is your survey visual? • Analyzing your results

Week 24 - Facebook

• Facebook is massive • Marketing your company on Facebook • It's all about the business pages • Targeted advertising

Week 25 - SMS

• Marketing on SMS • Be timely and engaging • Creating your SMS list • Being compliant

Week 26 - Digital Marketing in Retail

• Have you tried web tracking software? • Personalizing content with CRMs • Online marketing strategies • Are you getting ROI from your email campaigns?

Questions?