After you purchase your shiny, new dedicated IP from your provider, it is not like a fully-loaded new car ready to hit the highway. You need to "warm" it up.
In order to realize the full potential of your newest investment, you will want to follow the steps outlined in this guide. Topics include:
- IP Reputation Overview
- How to Build a Great Reputation
- Managing Sending Volume
- A Deliverability Checklist
