Dartmouth, Nova Scotia, September 29th, 2011 – SimplyCast.com, a leader in multi-channel marketing Platform-as-a-Service (PaaS) solution for organizations worldwide, today announced it has made a donation to the African Famine Relief after a successful fundraising initiative.
The Dartmouth-based interactive marketing company raised the funds through a month long campaign in August which included a percentage of revenue and direct donations through the company’s Facebook page. All proceeds will be going to the East Africa Drought Relief Fund which was created by the Canadian Government.
“We wanted to leverage our global online marketing platform to raise immediate awareness around the world of the urgent need for more individuals and organizations to join the relief effort,” said Saeed El-Darahali, president and CEO of SimplyCast. “The SimplyCast team wanted to help those caught up in this terrible crisis and to make a tangible difference to those in desperate need.”
The famine in East Africa has killed tens of thousands, and more people are dying every day. A devastating drought across the region, plus war, neglect and spiraling prices have all contributed to what is now the worst hunger emergency in a generation.
SimplyCast.com is a leading provider of interactive marketing software and services for organizations worldwide. The company’s multi-channel marketing platform is a feature-rich solution used by thousands of customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries. With thousands of organizations using SimplyCast solutions to automate email, survey, event, SMS, Twitter, fax, and autoresponder marketing needs, they now have the power to effectively reach customers on their preferred mode of communication.
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