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SimplyCast Integrates with Leading Ecommerce Solution to Enable Targeted Marketing to Customers

2 min read

SimplyCast now integrates with Canadian e-commerce solution Bigcommerce.

The integration allows businesses to synchronize their Bigcommerce customer data with the SimplyCast platform.

SimplyCast's integration with Bigcommerce enables businesses to create highly targeted marketing campaigns for each of their customers.

Dartmouth, Nova Scotia, April 29, 2015 - SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, is excited to announce their integration with Bigcommerce, a leading Canadian e-commerce solution.

Bigcommerce provides users with their own website, domain name, secure shopping cart, product catalog, payment gateway, a mobile-optimized store and more. Bigcommerce users can now synchronize their customer lists with SimplyCast's platform. Synchronization enables businesses to then run highly targeted marketing campaigns with automated triggering and dynamic updates.

"SimplyCast's integration with Bigcommerce is ideal for businesses that want to provide their customers with a personally targeted buying experience and extend the customer lifecycle," said Saeed El-Darahali, President and CEO of SimplyCast. "With integrated marketing automation, it is possible to target each customer based on their unique needs and interests, which increases their purchase amounts and their loyalty to the business."

Having customer purchasing data, activity tracking and personal information easily available enables businesses to send more engaging messages. In addition to building loyalty and engagement, using Bigcommerce and SimplyCast's marketing tools in combination shortens the sales cycle. Users easily draw information in, in order to create stronger connections with each customer based on their unique information.

Bigcommerce users' customer lists are automatically updated in the SimplyCast application when they are added to, deleted or changed in Bigcommerce. Management of customer data is simple and efficient with SimplyCast's integrated platform. To learn more about the integration, please visit the Bigcommerce marketing automation integration page: http://www.simplycast.com/interactive-marketing-integrations/bigcommerce/.

About SimplyCast

SimplyCast.com is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company's 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

About Bigcommerce

Bigcommerce is a leading e-commerce platform that provides e-commerce software solutions and shopping cart software for online businesses. Bigcommerce also helps businesses optimize their websites for SEO. If you are a Bigcommerce customer, view the SimplyCast integration page here: https://www.bigcommerce.com/apps/simplycast/.

For More Information Contact

Veronica Taylor

866-323-6572, Ext. 1403

veronica.taylor@simplycast.com

www.SimplyCast.com

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