SimplyCast Launches Sonar Tool to Identify and Track Leads for Highly Personalized Nurturing Campaigns
2 min read
SimplyCast Sonar enables businesses to track anonymous leads and regular leads in detail from the point of first contact.
The powerful tracking tool shows businesses where their leads are coming from, what actions they are taking, what pages they are visiting and more, to increase the potential for personalized campaigns.
Sonar is ideal for small businesses seeking a comprehensive lead tracking solution, and it is free for all users.
Dartmouth, Nova Scotia, November 4, 2014 - SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, is excited to announce the launch of Sonar, a powerful lead tracking tool which provides complete behavior and activity tracking to enable businesses to create highly effective targeted campaigns.
Sonar is highly customizable and allows businesses to track almost any online interaction. Businesses will know exactly where each lead comes from and which pages the lead visits on their website. Businesses can also assign an automated lead score based on each page visited by the lead, in order to help identify qualified leads. Leads can also be tagged based on their activity. This process helps businesses learn about leads' preferences and personalize each campaign, making messages more effective and shortening the sales cycle.
"Sonar is one of our most powerful tools and it is available for all businesses at no cost," said Saeed El-Darahali, President and CEO of SimplyCast. "The tracking tool allows for personal targeting on a level not previously available in the industry."
Detailed lead tracking is essential for business growth and success. Sonar tracks anonymous leads so businesses have the opportunity to personally target leads even if they do not provide contact information right away. Personal profiles are automatically built so businesses can identify leads' preferences and interests and connect with them more effectively.
Sonar is highly effective when used with SimplyCast 360. Collected lead information dynamically feeds into automated campaigns, making it possible for small teams to run complex personally targeted campaigns with maximum efficiency.
SimplyCast 360 is an automation marketing solution designed to reduce manual tasks while allowing organizations to communicate with their customers and clients in a highly targeted way that was previously unavailable on the market. SimplyCast 360 is used by the e-commerce and automotive industries, sports teams, nonprofit organizations, marketing agencies and government. It is also ideal for communication in emergency situations such as forest fires, bomb threats or blizzard warnings.
SimplyCast.com is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company's 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.
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