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SimplyCast Names New Chairman of the Board

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Dartmouth, Nova Scotia, May 12th, 2011 - SimplyCast.com, a leader in multi-channel marketing Platform-as-a-Service (PaaS) solution for organizations worldwide, today announced it has elected J. William (Bill) Ritchie as the Chairman of its Board of Directors.

Mr. Ritchie's distinguished career includes having been chairman and CEO of Scotia Bond Ltd. as well as being one of the founders of Keltic Savings Corporation Limited. Over the years, Mr. Ritchie has served in boardrooms of companies including Empire Company Ltd., Sobeys Inc., Keltic Inc., DHX Media Ltd., King Insurance and e-Academy Inc. Mr. Ritchie was one of three people inducted into the Nova Scotia Business Hall of Fame in June, 2010.

"I am excited that Bill has accepted the position of Chairman of our Board of Directors," said Saeed El-Darahali, president and CEO of SimplyCast. "As an advisor previously, Bill provided guidance throughout the development of SimplyCast. His new role as chairman signifies a greater commitment to the work our team has done and his expertise will continue to guide us as we grow SimplyCast."

Mr. Ritchie replaces Terry Collins, who is retiring after 15 years of dedicated work. The entire SimplyCast team thanks Mr. Collins for his guidance and leadership that he has provided the company during the early stages of growth. Collins was an Investment Manager for the Nova Scotia First Fund, an early stage venture capital fund targeted at entrepreneurial knowledge-based technology companies.

"I am honored and excited about serving as the chair of the SimplyCast Board," said Mr. Ritchie. I look forward to working with Saeed El-Darahali, Michael Donovan, Ram Raju, Charley Baxter and the entire SimplyCast team as we grow the company to the next level."

SimplyCast's 11-in-1 multi-channel marketing platform is a web-based solution designed to create, track and deliver targeted online marketing campaigns such as email, survey, event, autoresponder, fax, SMS, Twitter and link tracking services.

About SimplyCast

SimplyCast.com is a leading provider of interactive marketing software and services for organizations worldwide. The company's multi-channel marketing platform is a feature-rich solution used by thousands of customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries. With thousands of organizations using SimplyCast solutions to automate email, survey, event, SMS, Twitter, fax, and autoresponder marketing needs, they now have the power to effectively reach customers on their preferred mode of communication.

For More Information Contact:

Michael Cusden

Ph. 902-835-8974 Ext. 5

michael.cusden@simplycast.com

www.SimplyCast.com

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