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SimplyCast Responds To The Heartbleed Bug

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Dartmouth, Nova Scotia, April 10, 2014 – SimplyCast.com, a global leader in multi-channel marketing Platform-as-a-Service solutions, today announced that the vulnerability dubbed "Heartbleed," which is a security concern for users of OpenSSL, will not affect SimplyCast or its users.

SimplyCast detected the Heartbleed bug on April 7th. By early April 8, TLS heartbeats were disabled on all internet-facing TLS servers. By late April 8th, the company had rolled out the official vendor patches to OpenSSL.

SimplyCast immediately followed best practices by patching all systems and re-keying all certificates on their web servers. At no time were SimplyCast's SSL or Code-Signing roots and intermediates at risk, nor was there ever an issue with SimplyCast certificates.

OpenSSL is a popular cryptographic library used to digitally scramble sensitive data as it passes to and from computer servers so that only the service provider and the intended recipients can make sense of it.

"Our team acted quickly to make sure our systems were safe and secure," said Saeed El-Darahali, President and CEO of SimplyCast. "All clients of our Customer Flow Communication platform can rest assured that we are monitoring the situation around the clock."

SimplyCast 360 is a marketing automation solution designed to reduce manual tasks while allowing organizations to communicate with their customers and clients in a highly targeted way that was previously unavailable on the market. SimplyCast 360 is used by the e-commerce and automotive industries, sports teams, nonprofit organizations, marketing agencies, and government. It is also ideal for communication in emergency situations such as forest fires, bomb threats or blizzard warnings.

About SimplyCast

SimplyCast.com is a leading provider of interactive and multi-channel communication software for organizations worldwide. The company's 360 Customer Flow Communication Platform is a feature-rich solution combining marketing automation, inbound marketing, and interactive communication. With customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries, SimplyCast provides organizations the ability to effectively reach customers on their preferred mode of communication.

For More Information Contact:

Veronica Taylor

veronica.taylor@simplycast.com

Ph. 866-323-6572, Ext. 1403

www.SimplyCast.com

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